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EU: Device Fingerprinting Should Be Regulated Like Cookies

…online. The pan-European Article 29 Working Group has adopted an opinion calling for consent requirements for device fingerprinting in line with requirements when cookies are used. “This Opinion expands upon the earlier Opinion 04/2012 on Cookie Consent Exemption and indicates to third-parties…

IBM’s Watson helps turbocharge Rocket Fuel with more brainpower

…Of course, keyword location and sentiment analysis are common these days, but the idea is that Watson is going beyond those tasks to render his opinion based on the content’s meaning. Brand safety has become a big deal, but deciding to exclude, say, an extremist site like Breitbart News as possible…

The adChain blockchain launches to rescue ad tech

…prebid.js. Brook noted that adChain will record and verify data about transactions, identities and events, although it won’t actually issue an opinion as to what constitutes, for instance, a “legitimate” impression. He added that adChain is planning to publish a scientific case study describing…

Time is running out to score the deepest discounts to MarTech San Francisco

…rates increase at the end of this week. Register now and save $400 off on-site rates. See below for details on all you get at this year’s event! Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author MarTech…

Quiz: Are you ready to adopt Account-Based Marketing?

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author Victoria Godfrey Victoria Godfrey is the chief marketing officer of Avention. Prior to joining Avention, she spent five years running her own marketing…

How to use AI for link building and improve your search rankings

…they share your content or content that has a link to your website. reputation: Sometimes, individual influencers or blogs might have a strong opinion about hot topics that you might not want to get involved with (like politics or religion). Make sure you know your targets and their voices before…

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