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5 martech predictions for 2019 that marketers should be thinking about now

…than willing to give up personal information, as long as they receive experiences that they consider valuable in return. Amit Bivas, CMO at CRM Optimove said that marketers may have to reconsider strategies for Gen Z consumers that might have worked in the past. “Unlike Millennials and other…


Related Content: Cdp

Conductor adds Insight Stream to its Searchlight platform

…intelligence layer across Salesforce’s clouds, for instance, is to pop up useful insights. Earlier this month, micro-segmenting marketing platform Optimove launched Optibot, an intelligent assistant that suggests best practices and possible one-click actions. And Adgorithms’ expanded “self-driven…

CDP Optimove adds ability to test campaign strategies

…said they require manual efforts. By contrast, he said, Optimove can readily set up these competitive strategies, and its self-optimizing orchestration layer implements and automatically improves them. An objective is established or Optimove suggests a KPI for improvement; the sequences of actions…

Optimove adds an intelligent agent for self-optimizing marketing campaigns

Marketing optimization at scale, as visualized on Optimove’s website Micro-segmenting marketing platform Optimove is the latest marketing tool to add an intelligent assistant. The Israeli company, founded in 2009 and headquartered in New York City, has launched Optibot, which it describes as “the…

Salesforce declares plans for CDP to tie into Customer 360 platform

…Customer Data Platforms MarTech Landscape: What is a Customer Data Platform (CDP)? Adobe releases Experience Platform and CDP, iterates Sensei CDP Optimove adds ability to test campaign strategies CDP sector grew 23%, saw first major acquisitions in second half of 2018 About The Author Pamela Parker…

Adobe releases Experience Platform and CDP, iterates Sensei

…Data Platforms MarTech Landscape: What is a Customer Data Platform (CDP)? Salesforce declares plans for CDP to tie into Customer 360 platform CDP Optimove adds ability to test campaign strategies CDP sector grew 23%, saw first major acquisitions in second half of 2018 About The Author Pamela Parker…

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