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Oracle Pools Its Acquisitions, Enters The Marketing Cloud Arena

Oracle has launched the Oracle Marketing Cloud, a platform combines the capabilities of its acquisitions such as Eloqua, BlueKai, Compendium and Responsys along with Oracle’s Social Cloud. Now GM of the Oracle Marketing Cloud, Kevin Akeroyd said in the announcement that the new platform offers “a…

How startup Highland Math aims to improve the data market

…but it is focused on measurement and market share for media placement. A classic data marketplace like Oracle Data Cloud, he said, can provide insights, but only about transactions involving Oracle Data Cloud. Bombora manages a cooperative of publishers that collects intent data on site visitors,…

Oracle updates its Marketing Cloud

…Here’s a screen in the newest Canvas: Also unveiled: a Mobile App Visual Editor in Oracle Maxymiser, the tool in the Marketing Cloud that enables A/B and multivariate testing via a drag-and-drop interface. Before, Oracle users could not easily test alternatives in apps. Opinions expressed in this…

Swrve’s new integration gives Oracle visibility into apps

…from the app into Oracle. Tam noted that a mobile app campaign is built in Swrve, but it can be configured in Oracle once it’s set up. Swrve has a similar integration with Oracle marketing cloud competitor Salesforce, he said, and is in discussion about integration with Oracle’s Responsys, its B2C…

Oracle launches a ‘CDP-plus’ for its clouds

Marketers using Oracle will now be able to get a more unified view of their customers, with the launch of what an Oracle executive calls “the next generation of customer data platforms.” Oracle Marketing Cloud VP Shashi Seth described the new CX Unity this way and as a “CDP-plus,” because it offers…

Oracle buys NetSuite for $9.3 billion

Oracle announced today it has agreed to purchase NetSuite, a cloud-based provider of software for running a business, including enterprise resource planning, customer relationship management and e-commerce. At $109 per share in cash, the deal is valued at $9.3 billion. In a statement, Oracle CEO…

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