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Org Chart

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Related: Martech 5000

What’s better than a marketing tech stack? Your marketing org stack

…The simplest incarnation of this would be a classic org chart, the hierarchy of boxes and lines (and dotted lines!) that show how different roles in marketing relate to each other. We’d be thrilled to see a variety of different org charts from modern marketing departments. We’d learn a lot just…

Becoming customer-centric: A tale of a NextGen MO organization

…reporting into the COO starts to make sense. This org structure was driven by the desire of the CEO to create a single view of the customer and to fully pivot away from a product focus and to a customer focus. Let’s look at each aspect of the org chart. Note the name of the team is not marketing…

Marketing operations 2.0: Defining the new organizational structure

…Invite MO leaders to submit their organizational charts and explain why they are organized this way. This kind of insight would be a highly visual way of revealing how the most successful MO teams are structured. A glimpse into how these org charts are structured would reveal key best practices for…

Master modern marketing technology leadership over 3 intense days

…and marketing that will meet your user’s needs and deliver great results for your company. The next block consists of two super-smart analysts charting the evolution of customer experience (CX). First is Gerry Murray, research manager at IDC Research and a MarTech favorite speaker, who will…

Becoming customer-centric: A tale of a changing MO organization

…to strategy. I have been fascinated with the various organizational charts for the marketing ops (MO) function and have written a few articles on the topic. In this article, I’d like to highlight how one particular MO org structure changed over time in response to market and company demands.…

Here are the winners of this MarTech conference’s Stackies

…structure. MarTech Conference program chair Scott Brinker pointed out that “orgs are more than their org chart,” particularly since marketing and other technologies are “remaking what is possible.” He added that the org stacks visually portray something that is frequently discussed — how sales and…


Related Content: Martech 5000

B2B developer marketing? It’s complicated.

…trying to make inroads with anything above a small firm or development studio. Where’s a dev in the org? Let’s examine a fairly simplified org chart for a development team. Everyone on this chart may be part of the same product development effort, and may have a voice in the purchase process, but…

LinkedIn refreshes Sales Navigator homepage to put focus on alerts

…a visual org chart mapping tool and account planning solution for Salesforce, is LinkedIn’s latest SNAP partner — making it possible for users to identify leads and InMail prospects via the context of their Lucidchart account maps. LinkedIn also announced a new live org chart feature attached…

Is your martech stack keeping pace with changing customer behavior?

…using a combination of customer and market data to drive the navigational design of their website. Often, site navigation reflects the company’s org chart — a very inside-out viewpoint. Instead, the website structure and site navigation should be organized around the needs of the customers. By using…


Related Content: Martech Stack

Call to B2B marketers: Job titles matter more than you think

…decision-making hierarchies become more specialized. As startups and emerging tech companies compete to retain talent, job titles, hierarchy and org charts reflect the new dynamics of the market. Today’s “Junior Account Executive” is tomorrow’s “Senior Vice President of Account Management and Market…

5 best practices for transforming the customer journey through analytics

…your charts to get actionable information. The magic lies in picking the right type of chart for every use case — from the comparison and composition to distribution. So, when choosing an analytics platform, don’t go for one that offers fancy visualizations or dashboards with default charts to…

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