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IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs

…and the videos that run on their pages. With server-side ad insertion (SSAI) support, SIMID will apply to all platforms including mobile and OTT. Before SIMID, publishers were reliant on VPAID, an outdated specification that was originally designed for creating interactive ads but had been…

Mobile app ad fraud scheme stuffed banner ads with multiple video players

…the final version of its app-ads.txt specifications, an extension of the ads.txt file designed to support apps distributed through mobile and OTT app stores. About The Author Amy Gesenhues Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for MarTech…

Tappx teams with Pixalate for industry-first OTT fraud solution

…measures OTT traffic across over 55 million OTT device IDs monthly. Pixalate data is showing global OTT fraud rates averaging 19 percent, with U.S. OTT fraud rates close (18 percent). This leads to the forecast that marketers may lose up to $10 billion annually in OTT spend by 2020.” OTT ad fraud…

MarTech Today: Microsoft’s chatbots, OTT TV & sharing a Google search

…help developers understand conversations & take actions where they happen. OTT television joins the world of user profiles in Tru Optik/Experian partnership Mar 30, 2016 by Barry Levine Tru Optik’s tracking of OTT viewing meets Experian’s massive user profiles, providing validation to multi-screen…

Taplytics now supports OTT TV app testing

…to find a specific program. Glazer said his company’s new OTT testing differs from competitors because it can apply the same testing to an OTT app that’s on a smartphone, a tablet or one of the supported OTT TV boxes, whereas other OTT testing software is mostly focused on the boxes. Additionally,…

Swrve adds support for OTT TV apps

…analytics, testing, marketing and engagement for several over-the-top (OTT) TV platforms — Apple TV, Roku, Android TV, Amazon Fire TV and Chromecast. CEO Christopher Dean told me that his company’s platform will eventually support OTT TV on connected TVs that have proprietary operating systems, like…

Optimizely expands its experimentation platform to OTT TV

…over-the-top (OTT) video with a new tool appropriately called Optimizely X OTT. It’s an expansion of what the company calls its “Experimentation Platform,” which was announced in September and saw Optimizely move beyond A/B testing for web and mobile. In today’s announcement, Optimizely says X OTT

Telaria launches ‘first complete video ad platform’ for OTT

…has launched what it says is the “first complete video ad management platform” for over-the-top (OTT) TV. The platform includes an ad server designed for advanced TV, which Telaria defines as OTT or streaming video through a phone, laptop or internet-connected TV, as well as live-data visualization,…

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