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Outbrain adds IAS integration to contextually shield for brand safety

…protection. When marketers offered their content on Outbrain’s online grid, which provides content “you may also like” at the bottom of articles, they could also embed a pixel from IAS, Double Verify or Moat. Here’s a typical Outbrain content discovery grid: This pixel would allow the measurement…

Sponsored Content: Outbrain

Outbrain is the world's largest discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers and brands understand their audiences through data.

Outbrain scoops up native advertising DSP Zemanta

…improved by using Outbrain’s Interest Graph and we’ll further develop of algorithms for smart and optimized buying of native advertising. Additionally Outbrain’s worldwide presence will help in bringing it to more marketers.” Financial terms of the deal were not disclosed. Outbrain competitors…

Outbrain partners with Telaria to offer video ads

…on the video. Here’s a publisher’s page, with Outbrain’s two-thumbnail-wide grid on the right side, and the Telaria video ad above it: Matt Crenshaw, Outbrain’s US General Manager, said that video snippets have played on occasion in the Outbrain grid instead of thumbnails, and that will sometimes…

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