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Pamela Parker

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Here are the 2019 MarTech Conference Stackie Awards entrants

Once you start documenting your martech stack, as we at Third Door Media did earlier this year, you realize how complex and wide-ranging the tendrils of your technologies can be. That’s why I’m so impressed by all of the companies that took on the challenge of entering this year’s Stackie Awards…

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Cutting Edge Tech And The Agency: Q&A With Benjamin Spiegel Of MMI Agency

For brands and agencies to keep up with the constantly evolving consumer landscape, they need to be on the leading cusp of innovation — which often means technology-based innovation. The challenge is that most of the world’s top developers do not want to work for a brand, or even an agency. They…

Teach yourself about machine learning and artificial intelligence

Though you’ll hear near universal praise for data-driven decision-making, many companies haven’t yet been able to put such a strategy into practice. Why? Well, one barrier, acknowledged by 75 percent of marketers surveyed by Econsultancy last year, is that too few in the marketing realm have the…

Amazon’s streamlines DSP usability as it continues ad biz ramp up

Amazon Advertising has improved the user interface and functionality of its Demand-Side Platform (DSP), in keeping with its ambition of growing ad revenue and improving the ease of use of its tools. The DSP is used by larger advertisers — those spending a minimum of $35,000  — to programmatically…

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