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Pega, Merkle launch Unified Data Management Platform

…ads up to date with customer reactions. Recently, Pega launched a Paid Media Manager that allows direct management of paid online ads, improving on its previous ability to deploy ads only in batch. The Paid Media Manager is integrated with Pega’s key tool, its AI-powered Customer Decision Hub that…

Pega adds conversational bots as front-ends for its platform

…pre-configurations for Facebook Messenger, Amazon Alexa and Google Home. Pega’s client companies can also extend the Assistants for use on WeChat, Skype, Slack and Yammer. For instance, a bank might have previously used the Pega platform to build web-based interaction so that, for instance, a…

New study from Pega shows consumers don’t trust artificial intelligence

A new report released by Pega that examined consumer attitudes towards artificial intelligence indicates that despite the growing usage of AI technologies, consumers lack an understanding of how they can benefit from AI and are more likely to trust a real person to help make decisions. “Our study…

MarTech Today: Bot-to-bot marketing, Salesforce opens its Einstein AI & more

…Google Docs: A New Way Forward for Collaborative Editing, he WordPress.com Blog New AI and Robotics Capabilities Optimize Pega CRM to Improve Service and Sales Effectiveness, Pega Olapic Supports Launch of Instagram Ads in Stories With Its Innovative Content in Motion Video Solution, Market Wired…

A way to think about modern CRM

…of channel, and it should be subject to constant testing to get the best outcomes. This is often powered by enterprise decisioning tools, such as Pega, Oracle RTD, and others. These tools have historically been used for “inbound” marketing (e.g., call center), but they are now able to power outbound…


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