People On The Move
The MarTech Minute: A new partnership, new products and people on the move
…of the holiday selling season. Jumpshot releases campaign optimization solution Campaign Optimization unlocks important, previously hidden data on consumer behavior. The solution links this “walled garden” data to actual ad exposures. Martech movers Visto adds three new hires: Michelle Nathan…
MarTech Today: Maritz’ first Chief Behavioral Officer, inMarket’s Audiences & autonomous vehicles as moving living rooms
…MarTech Today: Maritz’s first Chief Behavioral Officer is building on ‘nudges’ Aug 3, 2017 by Barry Levine Although still relatively rare among enterprises, behavioral science has gained a foothold because it helps decode why people make choices. Location data company inMarket offers ‘Audiences’ for…
Help your people help your customers
…the board. It gets better fast when you can provide frameworks that empower an energized team to experiment and learn on their own. Before jumping on AI, start by enabling people with better content Proper marketing and sales enablement is about making it possible for your mailers and callers to…
Pew Report: The Internet of Things could drive people away from connectivity
…industrial systems to individual products and services. Additionally, as modern life becomes more complicated, these respondents argue that people count on convenience to conquer chaos and they enjoy experimenting with magical new tools. Their desire for new gadgetry often outweighs any perceived…
The MarTech Minute: FileCloud announces ServerSync and executives on the move
…file services platform to integrate branch-office Microsoft Windows file servers with any IaaS cloud. ServerSync can replicate files and permissions on any local Windows server. Instapage launches Instablocks, a new tool for building landing pages The new Instablocks tool will allow advertisers to…
Microsoft acquires Semantic Machines, signaling a deeper move into ‘conversational AI’
…officer for AI and research, announced the news on Monday. Microsoft says that the Berkeley-based technology company has created a “revolutionary” new approach to building AI. With this move, Microsoft underscores its dedication to being on the leading edge of conversational AI and commitment…
Adbrain ups the ante on cross-device identity
…might focus on “bizarre data” for some situations, such as common pixel resolution, or the fact that several devices have moved from San Francisco to New York at the same time, or browsing patterns. As a result, he said, Adbrain can now offer additional dimensions of people, devices and places…
We’re already seeing the fallout from Apple’s war on cookies
…conversions by more than 41 percent. Are people truly no longer converting from that browser? Of course not. Such conversions simply cannot be tracked anymore. This is a notable blow to many already-struggling publishers and retail advertisers that depend on accurate conversion data to drive and…
MarTech Today: Google Exchange Bidding, LiveRamp moves into B2B & 100+ ad networks support AMP
…it’s her responsibility to mentor as many young people as she can. Report: Facebook to introduce two smart assistant devices in July Feb 15, 2018 by Greg Sterling Code-named Aloha and Fiona, at least one will have a very large touchscreen. LiveRamp moves into B2B data with purchase of Pacific Data…
The MarTech Minute: Sublimes’ new mobile ad units, emotion measurement from MetrixLab, lots of exec moves
…units. Hypetap unveils AI influencer tool The tool uses Amazon’s Rekognition, its image recognition service, to help brands identify objects, people, scenes and activities in social media content. Conversica launches AI assistant The Conversica AI Customer Success Assistant helps companies automate…
Google’s acquisition of Urban Engines points to ‘The Internet of Moving Things’
…Maps that maps not just space, and not just time to travel that space, but all the dynamic dimensions of moving through the real world. Like the effect of a Red Sox game in Boston’s Fenway Park on the vehicular and pedestrian traffic in nearby Kenmore Square, complicated by a sudden downpour. The…
As Facebook user and revenue growth slows in Q2, advertisers still on board
…accounts on a single app. And second, it reflects that many people use more than one of our services.” Google is already using AI to automatically syndicate advertiser campaigns across its services including Search, Gmail, YouTube and its Display Network. It’s conceivable that Facebook could move…