Site Search by Site Search powered by SLI Systems

People On The Move

Results: 1 - 12 of 371
Sort by: relevance | new-to-old |old-to-new

The MarTech Minute: A new partnership, new products and people on the move

…of the holiday selling season. Jumpshot releases campaign optimization solution Campaign Optimization unlocks important, previously hidden data on consumer behavior. The solution links this “walled garden” data to actual ad exposures. Martech movers Visto adds three new hires: Michelle Nathan…

Help your people help your customers

…the board. It gets better fast when you can provide frameworks that empower an energized team to experiment and learn on their own. Before jumping on AI, start by enabling people with better content Proper marketing and sales enablement is about making it possible for your mailers and callers to…

Why people are essential to B2B marketing success

…What role people play in delivering on that? ‘ROI is people!’ If you believe, with respect to your marketing performance, that the people on your teams are essentially interchangeable, then maybe your performance status quo will do. On the other hand, if you suspect, as I do, that people remain key…


Related Content: Personalization

Pew Report: The Internet of Things could drive people away from connectivity

…industrial systems to individual products and services. Additionally, as modern life becomes more complicated, these respondents argue that people count on convenience to conquer chaos and they enjoy experimenting with magical new tools. Their desire for new gadgetry often outweighs any perceived…

Adbrain ups the ante on cross-device identity

…might focus on “bizarre data” for some situations, such as common pixel resolution, or the fact that several devices have moved from San Francisco to New York at the same time, or browsing patterns. As a result, he said, Adbrain can now offer additional dimensions of people, devices and places…

CMOs must dig deeper on attribution

…technological tool on the pile, let’s have a look at how you can come to grips with what you already have – and realize its full value. Moving beyond first- and last-click attribution First click attribution gives all credit to the first action the customer took, last-touch gives it all on the other…


Related Content: Cmo

Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI

…doubling down on digital, early on when digital marketing was still considered a fad. “Clearly, digital changed everything,” said Lewnes. As early as 2010, Adobe decided to put three-fourths of its marketing budget into digital. Lewnes said the move gave marketing legitimacy early on by helping…

We’re already seeing the fallout from Apple’s war on cookies

…conversions by more than 41 percent. Are people truly no longer converting from that browser? Of course not. Such conversions simply cannot be tracked anymore. This is a notable blow to many already-struggling publishers and retail advertisers that depend on accurate conversion data to drive and…


Related Content: Cookie
Site Search by Site Search powered by SLI Systems