People On The Move
The MarTech Minute: A new partnership, new products and people on the move
…of the holiday selling season. Jumpshot releases campaign optimization solution Campaign Optimization unlocks important, previously hidden data on consumer behavior. The solution links this “walled garden” data to actual ad exposures. Martech movers Visto adds three new hires: Michelle Nathan…
Help your people help your customers
…the board. It gets better fast when you can provide frameworks that empower an energized team to experiment and learn on their own. Before jumping on AI, start by enabling people with better content Proper marketing and sales enablement is about making it possible for your mailers and callers to…
Why people are essential to B2B marketing success
…What role people play in delivering on that? ‘ROI is people!’ If you believe, with respect to your marketing performance, that the people on your teams are essentially interchangeable, then maybe your performance status quo will do. On the other hand, if you suspect, as I do, that people remain key…
Pew Report: The Internet of Things could drive people away from connectivity
…industrial systems to individual products and services. Additionally, as modern life becomes more complicated, these respondents argue that people count on convenience to conquer chaos and they enjoy experimenting with magical new tools. Their desire for new gadgetry often outweighs any perceived…
The MarTech Minute: FileCloud announces ServerSync and executives on the move
…file services platform to integrate branch-office Microsoft Windows file servers with any IaaS cloud. ServerSync can replicate files and permissions on any local Windows server. Instapage launches Instablocks, a new tool for building landing pages The new Instablocks tool will allow advertisers to…
Microsoft acquires Semantic Machines, signaling a deeper move into ‘conversational AI’
…officer for AI and research, announced the news on Monday. Microsoft says that the Berkeley-based technology company has created a “revolutionary” new approach to building AI. With this move, Microsoft underscores its dedication to being on the leading edge of conversational AI and commitment…
Adbrain ups the ante on cross-device identity
…might focus on “bizarre data” for some situations, such as common pixel resolution, or the fact that several devices have moved from San Francisco to New York at the same time, or browsing patterns. As a result, he said, Adbrain can now offer additional dimensions of people, devices and places…
CMOs must dig deeper on attribution
…technological tool on the pile, let’s have a look at how you can come to grips with what you already have – and realize its full value. Moving beyond first- and last-click attribution First click attribution gives all credit to the first action the customer took, last-touch gives it all on the other…
Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI
…doubling down on digital, early on when digital marketing was still considered a fad. “Clearly, digital changed everything,” said Lewnes. As early as 2010, Adobe decided to put three-fourths of its marketing budget into digital. Lewnes said the move gave marketing legitimacy early on by helping…
We’re already seeing the fallout from Apple’s war on cookies
…conversions by more than 41 percent. Are people truly no longer converting from that browser? Of course not. Such conversions simply cannot be tracked anymore. This is a notable blow to many already-struggling publishers and retail advertisers that depend on accurate conversion data to drive and…
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MarTech Today: Maritz’ first Chief Behavioral Officer, inMarket’s Audiences & autonomous vehicles as moving living rooms
…MarTech Today: Maritz’s first Chief Behavioral Officer is building on ‘nudges’ Aug 3, 2017 by Barry Levine Although still relatively rare among enterprises, behavioral science has gained a foothold because it helps decode why people make choices. Location data company inMarket offers ‘Audiences’ for…
MarTech Today: Google Exchange Bidding, LiveRamp moves into B2B & 100+ ad networks support AMP
…it’s her responsibility to mentor as many young people as she can. Report: Facebook to introduce two smart assistant devices in July Feb 15, 2018 by Greg Sterling Code-named Aloha and Fiona, at least one will have a very large touchscreen. LiveRamp moves into B2B data with purchase of Pacific Data…