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People based Marketing

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People-based marketing requires good people

…trends worth examining. 1. Tech investment without people investment The first troubling trend is that marketers have been lulled into believing technology can do it all. Whether you call it a “cloud” or describe it with an acronym (e.g., the marketing DB, ESP, DMP, DAM, CMS), technology has been…

Will People-Based Marketing take over?

…we want. Marketing shouldn’t have to be based on how well it targets fully rendered identities of people, Frank suggests, because people should be able to attract the pitches they want. In other words, “People-Based Marketing” really wants to become “People-Controlled Marketing.” Opinions expressed…

Martech + ad tech, part 2: Connected data and people-based marketing

…— allow marketers to most efficiently take this action. By leveraging customer insights with media and ad buys, marketers get the most value from their connected data and unlock the financial and brand affinity benefits associated with people-based marketing. People-based marketing Martech and…

Why people are essential to B2B marketing success

…desperate plea, “Soylent Green is people!” from the classic movie (it’s dark, overwrought and partially in fun) is something today’s marketers should note. Your return on investment is dependent on people because people are essential to the modern B2B marketing strategy that actually drives real…


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Help your people help your customers

…getting at is that you must be careful to keep an eye on whether you’re facing a temporary shift in market conditions or a more chronic problem intrinsic to how you operate the levers within marketing and sales. What are your top KPIs? This one seems simple, and yet it may do more damage than all…

You vs. data: Where people fit in modern retail marketing strategy

…upon — not the other way around. We’re already seeing the marketing world adopt this attitude as the General Data Protection Regulation, or GDPR, comes online. The spirit of the regulation is rooted in privacy, naturally. But it’s also based on mutual benefit: Collect only the data that consumers…

Bombora platform tracks the online content that gets people to buy

…and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine. Related TopicsABM: Account Based MarketingChannel: Martech: Analytics & DataMarketing…

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