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Unstoppable trends every B2B marketer must embrace to drive growth

…account opportunities. Rather that generating leads, our effort can be put into identifying the team of decision makers and developing more personalized ways to reach key stakeholders within target accounts. Marketers must stop chasing every lead and focus programs around specific accounts. Modern…

Build a solid foundation for your martech in 2019. Here’s how

…— and will continue to make — across all variety of martech. In your email marketing, ad targeting, social media and more, AI can inform personalizations that deliver to users the exceptional, tailored experience they demand. Take chatbots, for example — 45 percent of people now actually prefer…

Adobe Target testing tool gets improved personalization capabilities, reports

…the platform now includes an AI-powered “weighted relevance” algorithm for improved personalized recommendations, enhanced reporting tools and a new version of its “Personalization Maturity Model” solution. Personalized recommendations via a “weighted relevance” algorithm. Adobe Target will now…

With push notifications, there’s always room for improvement

Congratulations, mobile marketers. Your valiant efforts at improving the value of push notifications have paid off. New consumer research tells us that push notifications have greatly improved over the last few years. In fact, more than half of respondents in a recent survey conducted by my…

Study: US consumers think their personal data is worth only $244 per year

…attitudes toward data privacy, security and use in advertising. Asked what kinds of data were being collected on them, people said the following: Personal — 73 percent Demographic — 63 percent Location — 56 percent Financial — 43 percent Behavioral — 40 percent Most people (62 percent) were unaware…

How marketers can finally bring the ‘personal’ to personalization

…at any time. But their “personalization” efforts have often been limited to using a customer’s first name in a subject line or retargeting an ad based on an item they previously viewed. These tactics may be an improvement from mass advertising, but they feel far from personal. That’s because they’re…

A marketing road map for personalization

…with other content deprioritized. Overall, the personalized experiences generated a 38 percent improvement in engagement, and 4.1x improvement in response rate to the page’s primary call to action. Ongoing measurement Getting a personalization campaign off the ground can feel like a lot of work,…

Achieving Hyper-Segmentation To Reach Personalization At Scale

…automation, a human touch becomes more important than ever. Companies that have figured out how to utilize data to create deeper personalization are not only improving the overall customer experience by talking in a language customers appreciate; they’re also winning more deals and generating more…

Thunder boosts personalization and performance following Adacus acquisition

…this week that it has completed its purchase of AI-powered targeting platform Adacus — and, as a result, is adding three capabilities to improve personalization and performance. Deal terms were not made public. CEO Victor Wong told me that Thunder, which offers tools for creative ad production, had…

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