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Personalization

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A marketing road map for personalization

…segment. So which segments should you target for your personalization efforts? Marketers often start by focusing on a few key attributes of their audience, such as the device a person is using or the traffic source which brought the person to your site/app. This approach certainly can work — after…

MarTech Today Research: A marketer’s guide to personalization tools

The biggest difference that digital technology has made for marketing is the ability to personalize at scale. As a result, there are countless tools providing some measure of personalization, and a free new report from MarTech Today Research — out today — highlights the leading ones. Based on…

How marketers can finally bring the ‘personal’ to personalization

…behind personalization as cookies, collaborative filtering, user profiling and data analysis. Sounds really personal, right? Not so much. For years, marketers have had the technical capability to reach an individual in any context, on any channel, at any time. But their “personalization” efforts…

How to cut through cross-channel noise using intent-driven personalization

…business or financial goals faster. While 68 percent of marketing firms cite personalization as a top priority, 53 percent lack the technology to personalize. Manual strategies just can’t compete. Intent-driven personalization uses the power of artificial intelligence and machine learning to help…

Why people are essential to B2B marketing success

…it already. If you want to join them, you’ll need to adjust your expectations and make commitments to your people so that, in return, they can personally commit to and deliver sustainable performance for you. Martech is shelfware if you don’t know how to use it. Don’t take shortcuts on enablement.…

Personalizing UX: Why Zillow Group moved beyond AB testing

…its marketing teams to test multiple, simultaneous UX personalization tests on audience segments at scale. Enter multi-armed bandit testing. “I love the control AB testing gives, but it left a lot to be desired when applied for personalizing UX,” said Wroblewski. The problems Zillow found with AB…

From martech silos to an omnichannel stack

…sense for improving digital customer engagement in those platforms, but also led to serious challenges that now need attention. When you apply personalization to your website, and customize media assets for social networks, and then deliver special offers via email, you’re effectively customizing…


Related Content: Customer Journey

Startup Grey Jean launches AI-powered personalization platform

…machine learning and/or artificial intelligence-driven personalization or predictive marketing capabilities, and their skill in delivering the next best offer. Boomtrain, for instance, uses machine learning for its predictive personalization platform over multiple channels. Alberino pointed to…

Achieving Hyper-Segmentation To Reach Personalization At Scale

…marketing (ABM) strategy on a well-defined, prioritized list of the most qualified accounts. Prioritize Segments And Personalize Outreach Both prioritization and personalization are key when it comes to your hyper-segmentation strategy. Rather than creating a few rigid personas or a large list based…

Adobe Target testing tool gets improved personalization capabilities, reports

…product use cases, delivering more personalized recommendation results. Adobe Target “weighted relevance” algorithm. New Personalization Insights Reports. Adobe Target’s Personalization Insights Report shows how the platform’s automated personalization and auto-target algorithms are performing.…

Supercharge your martech stack to achieve personalization at scale

…to scale personalized interactions up.” The fact is, now a small-footprint “smart hub” approach can speed and simplify your journey to personalization at scale. Sliding right into a martech stack, this “smart hub” can become a highly agile  “brain” that connects every phase of the personalization

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