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Personalized Marketing

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Data and tag management: the DNA of marketing personalization

…three personalization investments? You shouldn’t. Business and marketing leaders increasingly understand that timely data about individual consumers is not just a nice-to-have, but a must-have to market to people, not cookies or anonymous demographic segments. That, after all, is what personalized

A marketing road map for personalization

…investing in one of the many robust personalization platforms out in the market, consider whether your organization has also addressed these key success factors. How will personalization move your business forward? On the surface, the business case for personalization is straightforward. If we can…


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Better personalization: The intersection of AI, automation and marketing

…of one — achieving those long-held marketing goals of a singular customer view and true person-based marketing. Furthermore, AI will be better able to track what type of content consumers are most interested in, allowing marketers to create more personalized, natural content tailored to individuals.…


Related Content: Merkle

Marketing to millennials: It’s about loyalty and personalization

…regions. The extent of personalization in the market today largely consists of rudimentary pricing and promotion offers. However, machine learning and AI capabilities can take this one step further by allowing for personalized assortments at the regional and personal level. This will surprise…

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