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MarTech Today: Over-personalization, programmatic video & more

…more personal, are we nearing the point of over-personalization? Nov 22, 2016 by Barry Levine Given the flood of new data — about your movement in the real world or your psychology — some marketers are suggesting personalization should become more of a two-way street. Putting programmatic video back…

RE/MAX rolls out new DIY video capability for agents

…technologies that are making video creation at scale easier for marketers. The video feature was created in partnership with video rendering vendor Imposium. How does it work? To create a customized video to send to a client, agents visit the Remax Hustle portal and add personal details, upload a…

MarTech Landscape: What is video marketing software?

…the six core elements of video marketing: Video creation and editing. Video marketing begins with the creative asset itself: the video. That means creating and editing in-house videos, as well as curating relevant external and user-generated videos. Video management. Video management centralizes the…


Related Content: Video

Taboola buys video advertising firm ConvertMedia

A video ad for a car maker, served via ConvertMedia Content discovery platform Taboola announced today it is buying outstream video ad firm ConvertMedia. Although deal terms were not made public, TechCrunch reported that the price was “just under $100 million.” The Israel-based ConvertMedia provides…

Google Cloud Video Intelligence API scans video, identifies objects & events

…New Google Cloud Video Intelligence API can break down video into what's happening #GoogleNext17 https://t.co/dGCVeGRCox pic.twitter.com/w6XPW75fEz — Danny Sullivan (@dannysullivan) March 8, 2017 Have big video library? Google's new Video Intelligence API can scan & find all video segments on, say,…

Cedato unveils ‘contextual lookalike targeting’ for programmatic video

…determine where and when to serve a video ad. Because contextual targeting doesn’t rely on cookies or other tracking technologies, it’s seeing a rebirth in the age of the General Data Protection Regulation (GDPR), which places limits on how advertisers can use personal data. But Cedato Marketing…

Facebook shutters digital assistant ‘M’ and readies video ‘Portal’

…and another opens. Facebook is shuttering its digital assistant, “M.” At the same time, the company is preparing to launch its rumored touch-screen video device named “Portal.” It will compete with Echo Show and Google-powered new “smart displays.” A report from Cheddar says that Facebook plans to…

MarTech Today: Data pools, programmatic vertical video ads & more

…Automate Twitter for Ecommerce Marketing, Practical Ecommerce How To Offer More Personal Customer Support Through Effective Automation, Smashing Magazine Twitter’s Artificial Intelligence Knows What’s Happening in Live Video Clips, MIT Technology Review YouTube tests a new interface with Material…

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