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Martech enablement series: Part 6 — Building the car

…of acronyms: CRM — Custom Relationship Management CDP — Customer Data Platform ERP —  Enterprise Resource Planning DAM — Digital Asset Management PIM — Product Information Management DMP — Data Management Platform The first question I expect to get asked is, “Why isn’t MAP (Marketing Automation…

MarTech Landscape: What are those DAM systems?

…systems are oriented toward using digital assets to manage a brand’s presentation according to branding guidelines. A Product Information Management (PIM) system includes image management, as well as updated product info. Content Management Systems sometimes provide a degree of asset management,…

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