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Is pixel tracking dead?

…to see if pixel tracking will stop working today, I’ll put you out of your misery. It won’t. The threats to pixel tracking have arisen gradually. But if you’re focused on data-driven decision-making, it’s time to stop depending on a hack to track billions of dollars in sales. Pixel tracking is…

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Barometric unveils its attribution service for snail mail

…Barometric places a 1×1 invisible GIF pixel on the brand’s website, which Fusco said is typically on the home page, the page of the product being marketed and possibly the product category sub-section page. When a user comes to the home page, the image pixel is retrieved, sending up the equivalent…

Outbrain adds IAS integration to contextually shield for brand safety

…grid, which provides content “you may also like” at the bottom of articles, they could also embed a pixel from IAS, Double Verify or Moat. Here’s a typical Outbrain content discovery grid: This pixel would allow the measurement service to scan the page and then deliver a report about the surrounding…

Study: Exposure to viewable ads drove a 53% increase in store visits

…location data and its panel. Here’s how the study was conducted: To set up measurement of foot traffic to on-premise locations, Moat appended a Placed pixel to the campaign to differentiate between viewable impressions and all impressions. Placed then compared the conversion rates for users served a…

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