Forrester’s first Waves on journey analytics show the growing importance of customers’ steps toward purchase
…ClickFox, Touchpoint Dashboard, SuiteCX, TandemSeven, Adobe, Usermind, ENGAGEcx and Verint provide “competitive options.” Lagging behind is Pointillist. There are brief profiles of the leading product offerings in each report, which only focused on vendors with standalone products. Orchestration…
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…by a detailed profile. It’s an evolution, he said, from marketing automation to adaptive marketing, pointing to such startups as Usermind, Pointillist, YesPath and Thunderhead. “More about marketers” This approach, Raab said, is “more about marketers than consumers,” since marketers can’t possibly…
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