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How much martech should PPC marketers actually use?

…& Tool Management For PPCers PPC professionals were using up to 14 tools by then, this also included collaboration tools like team chat, file sharing and project management. So how many tools should you use? I believe it depends on how specialized you are. If you’re a PPC or SEO professional, you’re…

Should PPC agencies be scared of automation?

…of us working in PPC to focus on strategic direction. One thing I do envisage is the need for those managing PPC campaigns or those involved in driving strategy forward to improve their own awareness and knowledge around the subject. If you look at the dramatic shift in PPC from a keyword-based…

Cross-Channel PPC Platform AdStage Adds Google Analytics Reporting

AdStage, the self-serve search and social ad management platform, is expanding its services with new support for Google Analytics reporting. The nearly two-year-old platform also announced, Monday, that it is now out of beta and has been named an official ad tech partner in Twitter’s new partner…

Why more automation from Google Ads is good for tool makers and PPC careers

…hear from people I speak with is that Google and Bing’s path toward automation will make agencies, consultants and PPC pros in general redundant. Assuming that in the long run, most PPC tasks will be fully automated, we can start shifting to new roles where humans add a lot of value. But regardless…

Rae Hoffman

Rae Hoffman aka "Sugarrae" is an affiliate marketing veteran and the CEO of PushFire, a digital marketing firm that specializes in SEO audits and PPC management services.

Wijnand Meijer

…iProspect and is a regular speaker at events like SMX and Hero Conf. He's probably best known for his 16-part "Complete AdWords Audit" blog post series, first released between 2013 and 2016. Finally, he has been named one of the Top 25 Most Influential PPC Experts by PPC Hero in 2015, 2016 and 2017.

Sponsored Content: Optmyzr

…former Google AdWords executives. The Optmyzr PPC suite includes over 20 tools to improve Quality Score, manage bids, find new keywords, A/B test ads, build new campaigns, manage placements, automate budgets, and automate reports. Optmyzr’s excellence in PPC management software was recognized at the…

Purna Virji

Purna Virji is Senior Manager, PPC Training at Microsoft. Named by PPC Hero as the most influential PPC expert of 2016, Purna specializes in SEM, SEO and Voice Search. With over a decade in search, she regularly speaks at conferences across the globe such as MozCon and SMX Advanced and is a popular…

Chris Liversidge

Chris Liversidge has over twelve years web development experience & is the founder of QueryClick Search Marketing, a UK agency specialising in SEO, PPC and Conversion Rate Optimisation strategies that deliver industry-leading ROI.

Sergio Cano

…how he is going to best the previous month, he enjoys baking and creating complex Excel spreadsheets to tackle real-world problems. You can sometimes find him contributing in the Google Ads and PPC Reddit community forums through troubleshooting and providing insights or scripts for PPC.

Jacob Baadsgaard

Jacob is passionate entrepreneur on a mission to grow businesses using PPC & CRO. As the Founder & CEO of Disruptive Advertising, Jacob has developed an award-winning and world-class organization that has now helped over 2,000 businesses grow their online revenue. Connect with him on Twitter.

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