Privacy-By-Design
What is privacy by design? A deeper dive into this GDPR requirement
Privacy by design (PbD) is a pretty simple concept: It’s essentially a procedural reminder to build user privacy principles into the development of a product or tool. It’s also a key tenet of the European Union’s upcoming General Data Protection Regulation (GDPR), a sweeping regulation that affects…
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MarTech Today: Aprimo adds Idea Lab, Barometric unveils snail mail attribution & ‘privacy by design’
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Aprimo adds collaborative idea creation to its suite of marketing planning tools Mar 20, 2018 by Barry Levine The platform now includes…
Todd Ruback
As Chief Privacy Officer & VP of Legal Affairs at Evidon Inc., Todd Ruback oversees all internal privacy and legal matters. He has developed the company’s privacy training program, privacy by design initiative and also oversees the company’s legal department. He works with many privacy regulatory…
What is the GDPR, and why should martech care?
…and US-based international businesses are thought to be somewhat behind their peers in preparing for its arrival. Violations of the consent or privacy-by-design aspects of the GDPR will be subject to severe penalties of up to €20 million or 4 percent of a company’s global gross revenue, whichever is…
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OneTrust releases first free assessment tool for the new California privacy law
…or what choices should be offered before data collection. It also presents supporting tasks that may be required, including updates to privacy-by-design efforts or to security programs. OneTrust also offers other free basic tools that might be employed in conjunction with the Planning Assessment…
Ahead of GDPR, Apple gives EU users a way to download their data histories
…ID or turn on any new features that use your data. We’re proud of our commitment to privacy and will continue to apply our industry-leading, privacy-by-design standard to ensure that great experiences don’t come at the expense of your privacy and security. About The Author Robin Kurzer Robin Kurzer…
This week in GDPR
…companies to generate a tailorable cookie consent banner, cookie preference center and detailed cookie disclosure. Sonobi has announced a privacy-by-design consent management platform (CMP) providing publishers with a solution to ensure transparent consent, compliance and continuity in accordance…
For all the procrastinators, here’s some GDPR triage
Perhaps your company hasn’t really done anything to get ready for the General Data Protection Regulation (GDPR), which goes into effect about two months from now. In that case, it may be time for GDPR triage. Tim Jesser, director of product marketing for Stockholm-based software asset management…
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GDPR: A 10-step action plan
As we wind up another whirlwind year in data-driven marketing, one thing is abundantly clear: The consumer is more in charge than ever before. Data privacy and how brands are protecting consumer data is now in the spotlight, and amid the many buzzwords of 2017, one has had a curiously low profile…
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Sanity check: One year until GDPR
With just over a year left until the EU’s General Data Protection Regulation (GDPR) goes live, it’s time for the industry focus to move from anticipating the impact to action. But while the importance of complying with the new laws is widely recognized, the best way to do so is less clear. According…
What the GDPR means for your business
By now, most companies who do any business in the EU are aware of the General Data Protection Regulation (GDPR), which was approved by the EU Parliament on April 14, 2016, and goes into effect on May 25, 2018. The GDPR replaces the Data Protection Directive 95/46/EC. Organizations found in…
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GDPR: Publishers and martech will rely on each other
By now, everyone’s calendar should have a big red circle around the date of May 25, 2018, when the General Data Protection Regulation (GDPR) goes into effect. And with 12 months to go, there is still just enough time to complete GDPR readiness projects ahead of the enforcement date. I’ve posited…
