Privacy-By-Design

What is privacy by design? A deeper dive into this GDPR requirement

Privacy by design (PbD) is a pretty simple concept: It’s essentially a procedural reminder to build user privacy principles into the development of a product or tool. It’s also a key tenet of the European Union’s upcoming General Data Protection Regulation (GDPR), a sweeping regulation that affects…

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MarTech Today: Aprimo adds Idea Lab, Barometric unveils snail mail attribution & ‘privacy by design’

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Aprimo adds collaborative idea creation to its suite of marketing planning tools Mar 20, 2018 by Barry Levine The platform now includes…

Todd Ruback

As Chief Privacy Officer & VP of Legal Affairs at Evidon Inc., Todd Ruback oversees all internal privacy and legal matters. He has developed the company’s privacy training program, privacy by design initiative and also oversees the company’s legal department. He works with many privacy regulatory…

What is the GDPR, and why should martech care?

…and US-based international businesses are thought to be somewhat behind their peers in preparing for its arrival. Violations of the consent or privacy-by-design aspects of the GDPR will be subject to severe penalties of up to €20 million or 4 percent of a company’s global gross revenue, whichever is…

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For all the procrastinators, here’s some GDPR triage

Perhaps your company hasn’t really done anything to get ready for the General Data Protection Regulation (GDPR), which goes into effect about two months from now. In that case, it may be time for GDPR triage. Tim Jesser, director of product marketing for Stockholm-based software asset management…

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GDPR: A 10-step action plan

Download your copy of the GDPR Guide from MarTech Today. Note: By submitting this form, you agree to Third Door Media’s terms. As we wind up another whirlwind year in data-driven marketing, one thing is abundantly clear: The consumer is more in charge than ever before. Data privacy and how brands…

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Sanity check: One year until GDPR

With just over a year left until the EU’s General Data Protection Regulation (GDPR) goes live, it’s time for the industry focus to move from anticipating the impact to action. But while the importance of complying with the new laws is widely recognized, the best way to do so is less clear. According…

What the GDPR means for your business

By now, most companies who do any business in the EU are aware of the General Data Protection Regulation (GDPR), which was approved by the EU Parliament on April 14, 2016, and goes into effect on May 25, 2018. The GDPR replaces the Data Protection Directive 95/46/EC. Organizations found in…

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GDPR: Publishers and martech will rely on each other

By now, everyone’s calendar should have a big red circle around the date of May 25, 2018, when the General Data Protection Regulation (GDPR) goes into effect. And with 12 months to go, there is still just enough time to complete GDPR readiness projects ahead of the enforcement date. I’ve posited…

GDPR introduces a new job position: The data protection officer

At 99 articles, the General Data Protection Regulation (GDPR) is a daunting piece of legislation. Fortunately, it had the foresight to assign itself an administrator. Enter the data protection officer (DPO). If you haven’t heard of this new role, you will soon. A straightforward job description……

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Forrester report: About a third of companies say they’re ready for GDPR but may not be

…protection officers often don’t have the control of the budget needed to comply with GDPR. Forrester also found that few firms have embodied “privacy-by-design,” where data privacy is embedded from the ground up in companies’ culture, technology, processes and business model. GDPR, Iannopollo said,…