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Putting programmatic video back on the radar

…percent of CPMs from programmatic video — the rest is spent on value-add services and middleman fees — so they need to monetize every opportunity and maximize their fill rates. The root cause of latency and wastage in programmatic video is the manual nature of the programmatic waterfall. Although…

Programmatic problems: Fixing a broken market

…to target ads and improve performance. With programmatic campaigns, computers can manage ad placements across thousands of sites to target the right audience, at the right time, right across the web. Or so goes the theory. In practice, programmatic advertising is wide open to abuse. A 2017 forecast…

Taykey opens Trends Advertising targeting to programmatic

…of audience interest is making it difficult for programmatic brand buyers to target quality, relevant content at scale,” said Taykey founder and CEO Amit Avner in a statement. “By bringing real-time trend data into today’s programmatic workflow, we can deliver the quality of a private…

Navigating the programmatic turn in content distribution

…of programmatic pipes with content distribution — a trend which is gaining steam today. The prospect of activating programmatic channels to amplify branded content distribution calls forth the many pros and cons that have already been explored thoroughly in the context of programmatic display.…

MarTech Today: Over-personalization, programmatic video & more

…suggesting personalization should become more of a two-way street. Putting programmatic video back on the radar Nov 22, 2016 by Alex Bornyakov Columnist Alex Bornyakov believes that to receive maximum benefit from programmatic video and monetize every single ad call with the most effective ad…

Acast launches new programmatic marketplace for podcast ads

…full member of the programmatic ad family, with Acast’s private beta launch of a new marketplace. Based in Stockholm and founded in 2014, Acast hosts, distributes and monetizes podcasts, and it says it offers the largest podcast platform in the world. The new Acast Programmatic marketplace utilizes…

MarTech Landscape: What Is Programmatic Advertising & Media Buying?

…two types of programmatic direct sales. Programmatic guaranteed deals are made for reserved inventory at a set price. Unreserved fixed rate deals give direct buyers first access to blocks of inventory at a set price.  In both cases the ads are then served and managed programmatically and come with…

Report: Native ad buying surges 74%, programmatic slips 12%

…of advertisers and ad buys across digital and traditional media channels, programmatic declined 12 percent year over year. The report attributes this to brand safety concerns and the black-box nature of programmatic placements. Source: MediaRadar (July 2017) The report found a 74 percent increase…

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