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Programmatic Advertising

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MarTech Landscape: What Is Programmatic Advertising & Media Buying?

…nearly the exact same thing: Programmatic Direct, Programmatic Guaranteed, Automated Guaranteed, Programmatic Reserved, and Programmatic Premium are all relatively synonymous. How Popular Is Programmatic Advertising? According to eMarketer, 2015 is the year programmatic became the dominate way…

At IAB Programmatic Symposium, digital advertising looks to grow up

…Rubicon Project, described the central task of digital advertising in his keynote address this week at the Interactive Advertising Bureau’s (IAB) Programmatic Symposium in New York City. About 80 percent of all online advertising is now programmatic, a status that would be cause for celebration of…

Taykey opens Trends Advertising targeting to programmatic

…making its real-time audience trend data available to programmatic buyers with a new self-service interface and the ability to integrate with DSPs (demand-side platforms). DSPs and agency trading desks can tap into Taykey’s Trend Advertising platform to mix their own audience targets with Taykey’s…

Martech: Advertising

Want to keep up with the latest in martech as it relates to advertising, including display and programmatic advertising? MarTech Today’s latest coverage of this area is below.

Related Content: Adtech

Stop calling ‘ad tech’ advertising

…the plummeting advertising that appeared within “The O’Reilly Factor” based on Mr. O’Reilly’s alleged behavior prior to his dismissal. Turns out, context does matter to advertisers. Quite a lot, actually. Who knew? Well, everyone did — or at least, they should have. Advertisers have been sold down…

Related Content: Adtech

Programmatic problems: Fixing a broken market

…would seem advertisers are aware of this. Nine out of ten advertisers we surveyed said that there is a lack of transparency in their programmatic ad campaigns because their ad buying platform is owned by their advertising agency. For now, though, many advertisers feel tied to programmatic campaigns.…

Navigating the programmatic turn in content distribution

…a broad understanding of the connected consumer and how brands can engage them through technology-driven, creative solutions and programmatic buying. Related TopicsChannel: Martech: ContentContent Marketing & MartechDisplay Advertising & MartechMartech ColumnProgrammatic Advertising & Media Buying

Putting programmatic video back on the radar

…no wonder traditional advertising budgets are being re-prioritized to reflect this. And as the digital video advertising market continues to expand — with double-digit growth expected annually until 2020 — programmatic video has immense potential. The benefit of programmatic video over traditional…

Outbrain scoops up native advertising DSP Zemanta

…into account. “Digital marketing has grown on the strength of two important trends — efficiency gains from programmatic buying, and the effectiveness that comes with native advertising,” said Yaron Galai, Outbrain CEO. “Marketers no longer have to sacrifice one in favor of the other. By pairing…

Taboola buys video advertising firm ConvertMedia

…wants to place on related sites, which Taboola Native can provide. Last month, Taboola partnered with AppNexus so that advertisers could buy Taboola native ads programmatically. Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are…

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