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Programmatic Buying

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The future of paid search buying

…What is the future of paid search buying? Will the search engines or bid management platforms release an innovation that transforms how we buy? Will a new player emerge and totally revolutionize the search industry? When we look at the most sophisticated ways to buy, we’ll find some clues about what…

Report: Native ad buying surges 74%, programmatic slips 12%

…report, which tracks thousands of advertisers and ad buys across digital and traditional media channels, programmatic declined 12 percent year over year. The report attributes this to brand safety concerns and the black-box nature of programmatic placements. Source: MediaRadar (July 2017) The report…

MarTech Landscape: What Is Programmatic Advertising & Media Buying?

…establishes pre-agreed upon pricing ranges with buyers before they enter the auction. The programmatic benefit is the use of data in targeting and the ability to buy impressions in real-time. Most RTB buying is still done on open exchanges, but private marketplace sales are growing. And many…

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