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Project Management

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Top 15 promising project management tools to make your productivity skyrocket

…mid-sized companies, there is a program out there for you! 1. Teamwork Projects How it works Teamwork Projects is a pretty standard project management program: it lets you assign tasks, track time and billable hours, and even manage expenses, all within a straightforward interface. While it doesn’t…

Consumers indicate experience, not price, as top conversion factor

…Cannon Jennifer Videtta Cannon serves as Third Door Media's Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held…

Martech: Management

Looking for the latest advice, news, guidance and thought leadership about martech as it relates to the management of people, projects and platforms? You’ll find it below in this section of MarTech Today.

Rubicon Project Scoops Up Chango

Ad technology firm, Rubicon Project, announced Wednesday that it is buying intent-marketing start-up Chango for about $122 million. This marks the seventh acquisition for Rubicon Project, and yet more consolidation in the ad tech market. Toronto-based Chango’s intent-marketing technology harnesses…

Tracking the Accelerated Mobile Pages (AMP) Project

AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two years ago, is already impacting millions of users’ experience. And it’s growing fast. The downside —…

Google’s Project Brillo Signals End of Web & Beginning of Apps Everywhere

…and the beginning of a device-specific app ecosystem. Google’s Sundar Pichai took the stage at the annual developers’ conference to unveil Project Brillo, which he described as the underlying operating system of the Internet of Things. Hello, Brillo The Brillo operating system is a streamlined…

IAB Tech Lab debuts ads.txt project to weed out fake ad sellers

…the back of a truck’ out of circulation,” said Alanna Gombert, who is senior vice president of technology and ad operations at the IAB and general manager of the IAB Tech Lab. “With the introduction of this simple supply chain safety tool, there will be no excuses for bad impressions flowing through…

Marketing ops is critical to the success of lead management

…road to implementation at best and a failed project at worst. Lead management is a cross-functional initiative encompassing the entire customer life cycle. To build a successful lead management process that results in revenue, perceptions of lead management in terms of what it is and how it creates…

When To Deploy A Tag Management Solution: 8 Scenarios

…struggling to manage an increasing array of solutions and data sources, then tag management should be high on your list. (Disclosure: I work for Tealium, a company that offers this service, so I’m understandably biased in favor of tag management.) But let’s say you’re sold on tag management as a…

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