Proximity Marketing
Location intelligence being integrated into major marketing and analytics platforms
…Analytics. Salesforce says that will enable sales and marketing teams to: increase sales and field service impact and visits per trip by optimizing for customer value, recency of interaction and proximity to other customers. prioritize new marketing opportunities by identifying underserved locations…
Report: more than 13 million proximity sensors now deployed globally
Proximity and beacon data platform Unacast has released its Q4 Proximity.Directory report. The document focuses on “smart cities” and how beacons and other location sensors are being deployed for a range of uses that include tourism, marketing, energy efficiency and urban planning. The previous…
MarTech Today: Getting ready for GDPR, PCH loves header bidding & 13 million proximity sensors
…Lohse notes that in today’s complex marketing atmosphere, marketers need tools that can quickly and accurately make sense of myriad and disparate data — and machine learning does just that. From Marketing Land: Performance and integration: The foundation of marketing technology stack success Feb 13,…
Data and tag management: the DNA of marketing personalization
…marketing ecosystem, it serves as a pragmatic tool to make all of this customer intelligence actionable. Marketers should not underestimate its relationship to the power of a broader customer data platform. This combination allows the marketer to extract value from data across the entire marketing…
Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams
…offline attribution, proximity marketing, internal benchmarking and competitive intelligence, among still others. Location accuracy matters more for some scenarios than others. For example, store-visitation attribution requires more precision than proximity marketing. And if you’re buying an…
MarTech Today: Oracle’s Pre-Bid by Moat, The Media Trust’s cookie classification & LinkedIn reorients Campaign Manager
…is really dedicated to being customer-centric. From Marketing Land: Limited time: Lock in exclusive savings to SMX West Nov 6, 2018 by Marketing Land Serious marketers are making it a priority to attend THE premiere search marketing conference in 2019: Search Engine Land’s SMX® West, January…
Report: ‘Asset tracking’ now a primary use case for indoor location and beacons
Proximity and beacon data platform Unacast has released its Q2 Proximity.Directory report. The report goes beyond marketing use cases to look at how proximity sensors are being deployed for “asset tracking” (people and places) across industries such as healthcare, logistics, manufacturing and others…
MarTech Today: More Beacons In Theaters, Yahoo Closing BOSS & Google My Business API
…daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: More Beacons, Now Coordinated With In-Lobby Video Screens, Invade Movie Theaters Feb 5, 2016 by Barry Levine Proximity marketer Thinaire, working with Panasonic…
MarTech Today: Pinterest gets Instapaper’s tech, content’s science of measurement & Branch’s ‘full-stack’ deep linking tools
…Releases Results from Annual Survey of Social Media Use in the Industrial Sector, www.prnewswire.com ShopAdvisor Launches Enhanced End-to-End Proximity Marketing Platform, www.prweb.com Google Allo’s incognito chats have Snapchat-like expiring messages, private notifications, and encryption keys,…
MarTech Today: Designing dashboards, Privacy Shield compliance & Blab shuts down
…a CTO?, econsultancy.com Five ways Artificial Intelligence can help marketers enhance the customer experience, econsultancy.com Microsoft Flow, the company’s IFTTT competitor, comes to Android, TechCrunch Proximity Marketing system within hours, www.ducttapemarketing.com Tracker: Ingesting MySQL…
Location data providers scale back EU operations to build consent-based data sets
…to a betrayal of trust of the brands and agencies that work with the company in Europe. Czarny did point out that Factual’s geofencing and proximity marketing solutions would continue and are not affected. A blog post from CEO Gil Elbaz explains that these solutions allow all personal data to be…
MarTech Landscape: What is a beacon?
…variety of customer-facing environments beyond physical stores, including movie theaters and sports stadiums. The Q2 Proxbook report from proximity marketer Unacast found that 93 percent of Major League Baseball stadiums are using beacons. Privacy concerns But the Walker Sands report, which surveyed…