Proximity-Marketing
Location data providers scale back EU operations to build consent-based data sets
Right now, many companies are asking what business will be like in Europe in the wake of the General Data Protection Regulation (GDPR), which goes into effect May 25. For companies dealing with location data, the answer is: dramatically different. Location is “personal data” under GDPR rules.…
MarTech Today: Designing dashboards, Privacy Shield compliance & Blab shuts down
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Designing dashboards people will actually use Aug 15, 2016 by Nick Iyengar Columnist Nick Iyengar discusses three common issues with dashboarding…
MarTech Today: Pinterest gets Instapaper’s tech, content’s science of measurement & Branch’s ‘full-stack’ deep linking tools
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: How buying Instapaper could help Pinterest become a media portal like Facebook Aug 23, 2016 by Tim Peterson In buying Instapaper, Pinterest gets…
MarTech Today: Geomagnetic Positioning, Automatic Personas & Top Website Tools
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Geomagnetic Platform IndoorAtlas Does Extensive Deal With Yahoo Japan Mar 1, 2016 by Greg Sterling Company enables indoor location and proximity…
Google’s ‘Physical Web’ loses the Chrome browser
Getting a URL by scanning a QR code. Photo from BKON Connect. A browser-based Physical Web has evaporated. The Physical Web was a Google trial where beacons broadcast their URLs to the Chrome browser. The main advantage over regular beacons — like Apple’s iBeacon — was that you didn’t need a…
Data and tag management: the DNA of marketing personalization
Personalization is the gold standard for today’s enterprise marketing, but the challenges are now more formidable with the convergence of digital and physical channels in a connected ecosystem. It’s the consistent quality of the fluid, cross-channel experience that counts for consumers. For that…
The power of location audiences: A buyer’s guide & scorecard
There has been a lot of discussion about proximity marketing and location data. If you haven’t been following the emergence of location intelligence platforms, they are data platforms that ingest location signals collected from GPS, WiFi and sometimes beacons, and combine those signals with other…
Becoming a martech mastermind: Agility, proficiency and accountability
The evolution of Scott Brinker’s iconic Marketing Technology Landscape graphic since 2015 tells the tale of an industry rapidly evolving and bursting at the seams. That was the year the number of martech companies doubled year over year to nearly 2,000 vendors, all the way from just 150 when he…
Related Content: Andy Betts
MarTech Today: More Beacons In Theaters, Yahoo Closing BOSS & Google My Business API
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: More Beacons, Now Coordinated With In-Lobby Video Screens, Invade Movie Theaters Feb 5, 2016 by Barry Levine Proximity marketer Thinaire, working with…
MarTech Landscape: What is a beacon?
An assortment of beacons from (starting upper left) Gimbal, Kontakt.io, Estimote, Radius Networks, GPShopper, Aruba Consumers’ smartphones can be tracked by GPS coordinates and other techniques, but those are largely broad-brush. Beacons are devices that are designed to support very granular…
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