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Marketing ops is critical to the success of lead management

…in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author Debbie Qaqish Dr. Debbie Qaqish is Principal Partner and Chief Strategy Officer of The Pedowitz Group. Debbie manages global client relationships and leads the firm’s…

Today’s CMO must tackle these 3 challenges

…Officer Debbie Qaqish presenting at the MarTech Conference in Boston. “Today’s CMO lives in a tech-infused world,” says Debbie Qaqish, the chief strategy officer for the Pedowitz Group. As a veteran marketing operations expert and author of “The Rise of the Revenue Marketer,” Qaqish believes the…

Debbie Qaqish

Dr. Debbie Qaqish is Principal Partner and Chief Strategy Officer of The Pedowitz Group. Debbie manages global client relationships and leads the firm’s thought leadership initiatives. She has been helping B2B companies drive revenue growth for over 35 years. Debbie is author of the award-winning…

Marketing operations as the agent of change

…in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author Debbie Qaqish Dr. Debbie Qaqish is Principal Partner and Chief Strategy Officer of The Pedowitz Group. Debbie manages global client relationships and leads the firm’s…

Rise of the strategic marketing operations leader: Part 1

…in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author Debbie Qaqish Dr. Debbie Qaqish is Principal Partner and Chief Strategy Officer of The Pedowitz Group. Debbie manages global client relationships and leads the firm’s…

How to build a marketing operations organization out of chaos

…in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author Debbie Qaqish Dr. Debbie Qaqish is Principal Partner and Chief Strategy Officer of The Pedowitz Group. Debbie manages global client relationships and leads the firm’s…


Related Content: Future Skills

Lead the pivot to customer centricity

…in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author Debbie Qaqish Dr. Debbie Qaqish is Principal Partner and Chief Strategy Officer of The Pedowitz Group. Debbie manages global client relationships and leads the firm’s…

Closing the marketing skills gap: 3 talent acquisition strategies, Part 3

…in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author Debbie Qaqish Dr. Debbie Qaqish is Principal Partner and Chief Strategy Officer of The Pedowitz Group. Debbie manages global client relationships and leads the firm’s…

Becoming customer-centric: A tale of a changing MO organization

…in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author Debbie Qaqish Dr. Debbie Qaqish is Principal Partner and Chief Strategy Officer of The Pedowitz Group. Debbie manages global client relationships and leads the firm’s…


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The pros and cons of marketing operations as a corporate vs. field function

…in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author Debbie Qaqish Dr. Debbie Qaqish is Principal Partner and Chief Strategy Officer of The Pedowitz Group. Debbie manages global client relationships and leads the firm’s…

How the C-suite benefits from a strategic marketing operations function

…in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author Debbie Qaqish Dr. Debbie Qaqish is Principal Partner and Chief Strategy Officer of The Pedowitz Group. Debbie manages global client relationships and leads the firm’s…

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