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Related: Ecommerce

How e-commerce giants are using AI and marketing (Part 2)

…provide the services of a personal shopper by giving tailored search results. Rakuten Japan’s largest e-commerce site, Rakuten, continues to look into ways it can better predict buyer interests through AI. With the Rakuten Institute of Technology, launched back in 2006, they are able to use data…


Related Content: Ecommerce

Rakuten To Buy Ebates For $1 Billion In Cash

Japan’s Rakuten Inc. has confirmed it will acquire San Francisco-based Ebates Inc. for roughly $1 billion in cash. The acquisition will bring 2.5 million new customers to Rakuten, which among other ventures, operates a retail marketplace site in the U.S, Rakuten Shopping. That site was previously…

Bridget Fletcher

Bridget Fletcher leads a multi-discipline B2B marketing organization as VP of marketing at Rakuten. She is responsible for all aspects of go-to-market strategy for digital marketing solutions, as well as the intersection with attribution technology that delivers and measures connected, cohesive…

Adam Weiss

Adam Weiss is the General Manager for Rakuten Affiliate Network (formerly LinkShare), and is responsible for the overall strategic direction and technology roadmap of the North American affiliate business. He also focuses on new business development, partnership optimization and Publisher account…

Adam Grow

In his role as SVP of Display at Rakuten Marketing, Adam Grow is committed to creating marketing solutions that exceed clients' expectations by empowering personalized consumer experiences across channels and devices. His passions include building the business around differentiated technologies,…

Paris Loesch

Paris Loesch is the General Manager of Enterprise for Rakuten Marketing. Paris is responsible for honing Rakuten Marketing’s enterprise-level assets and helping position the brand within the broader enterprise market, as well as ensures the creation and implementation of company-growing strategies.…

The dynamic consumer’s journey & how to add value

…not ignore the fact that consumers have reported discontent with online experiences: The 2017 ‘“Save the Web” insights report by my employer, Rakuten Marketing, revealed that 83 percent of consumers find advertising to be interruptive, due to the fact that they don’t feel understood and consequently…

Twitter ad revenue up 23% to $791 million in Q4 2018

…return on spend. As long as it’s in brand safe environments that have the ability to reach new and global audiences, then why not test?” says Rakuten Marketing’s managing director for EMEA, Anthony Capano. Twitter entered 2018 plagued by spam and abusive content, an issue that has caused concerned…

Making the AI marketing journey a piece of cake

…Today. Staff authors are listed here. About The Author Paris Loesch Paris Loesch is the General Manager of Enterprise for Rakuten Marketing. Paris is responsible for honing Rakuten Marketing’s enterprise-level assets and helping position the brand within the broader enterprise market, as well as…

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