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Related: Location Data

Location data beyond the marketing department: A look at 3 use cases

…cities and urban planners a strong incentive to look at mobile location data. Real Estate Investment Trusts Real Estate Investment Trusts (REITs) are becoming more sophisticated in how they select and pool their real estate holdings, but mobile location data (read: foot traffic) is not yet a core…

Personalizing UX: Why Zillow Group moved beyond AB testing

…AI engineer at Zillow Group, discussed the company’s bandits testing work at MarTech Conference. Zillow Group faced a problem. The online real estate database company had too many personalized user experience tests it wanted to run on the website. The typical AB testing framework it had in…

Content-specific chat prompts: Unlocking the power of conversation

…PPC for Real Estate: A Three Step Guide https://t.co/7fA8p6Nvz3 via @DisruptiveAds — Disruptive (@DisruptiveAds) July 4, 2016 … what do you think they want to learn about? Poll results from the latest presidential debate? Of course not! They want to learn about PPC for real estate. Simply clicking…

What does VR-based marketing offer that other tech does not?

…to diminish your sense that you experienced the event. Both Hordell and Rayden pointed to travel and real estate marketing as other opportunities for present-day VR to provide a preview of the real thing that is also sufficiently accurate. The potential buyer can “stand and walk around” in a luxury…

Seismic Now Allows Marketers To Better See How Sales Uses Their Content

…relevant data from a customer relationship management (CRM) system, Excel spreadsheets in a shared online library or external sources like real estate site Zillow. Previously, CEO Doug Winter told me, his company’s platform offered a lighter ability for marketing departments to track and control…


Related Content: Seismic

Brainshark partners with another sales content partner, Seismic

…the most recent data into sales documents from a customer relationship management system, a shared online library or external sources like real estate site Zillow. It also provides an approval workflow and ways to track effectiveness. Brainshark’s focus has been on training, content and coaching…

RE/MAX rolls out new DIY video capability for agents

RE/MAX rolled out Monday a new tool for agents that creates customized video content on the spot. Though the real estate company is calling it an industry-first, the tool is the latest entry in an expanding group of technologies that are making video creation at scale easier for marketers. The video…

Salesforce Pardot opens up Engagement Studio for general release

…quickly build a nurturing campaign for a given customer and re-use it for others. In its announcement, Salesforce pointed to New York City luxury real estate brokerage firm Elegran, which handles various stages of marketing and sales efforts with buyers, sellers and renters. Elegran employs Pardot’s…

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