Recommendation-Engines
The ROI of recommendation engines for marketing
Netflix’s long list of suggested movies and TV shows is a fantastic example of a personalized user experience. In fact, about 70 percent of everything users watch is a personalized recommendation, according to the company. Getting to that point hasn’t been easy, and improving on its recommendation…
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Oracle adds chatbots, smarter recommendation engine to its Clouds
Oracle is livening up its Clouds today with chatbots and other kinds of intelligent apps. First, it is bringing chatbot creation, management and hosting for the first time to its Customer Experience Cloud Suite. The Suite is the uber-brand for the constituent Clouds of Marketing, Sales, Commerce,…
MarTech Today: Vistar’s DOOH private marketplace, Content Analytics’ Scorecards & Facebook’s dynamic creative
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Vistar launches private marketplace for Digital Out-of-Home Oct 30, 2017 by Barry Levine Company says it has the largest supply of…
MarTech Today: Swrve’s new ‘payload’ platform, questions for your ABM tech vendor & Gartner’s first MQ report on Personalization Engines
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Swrve’s new platform enables ‘payload’ targeting and triggering Aug 2, 2018 by Barry Levine The company says this is the first real-time…
MarTech Today: Formerly known as DoubleClick, tapping the real world for targeting & Forrester’s first Wave report on Experience Optimization
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: DoubleClick is out as Google ushers in new brand names for its advertising products Jun 27, 2018 by Ginny Marvin The new brands, Google…
Salesforce opens up Lightning Bolt portal templates for specific business needs
Salesforce has added bolts to its Lightning. Last year, the company released generalized self-service portal templates using its Community Cloud, for businesses’ customers, partners, and employees. The templates were built with the company’s Lightning framework. Lightning enables portals for web and…
MarTech Today Research: A marketer’s guide to personalization tools
The biggest difference that digital technology has made for marketing is the ability to personalize at scale. As a result, there are countless tools providing some measure of personalization, and a free new report from MarTech Today Research — out today — highlights the leading ones. Based on…
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Does ad tech dream of electric sheep?
Programmatic advertising has lowered costs for advertisers, improved data targeting and even perhaps saved an industry. But what has it done for consumers, exactly? Ad tech’s dream was to nail the “right message, right person, right time” equation, and so, we thought, the consumer would appreciate…
Smart marketing still hinges on humanity, not technology
Remember what life was like before we had smartphones? We flipped through inches of white pages without a thought, carried impossible-to-fold maps wherever we traveled and never left home without pocket change. Now, it seems as if we think everything would work better if it were smart. We can buy…
2017 predictions: Why artificial intelligence will blow account-based marketing out of the water
We are approaching the end of another year, and with that comes time for reflection on how far we’ve come in the last 12 months and speculation about what’s ahead. If we look back on the last year in the world of sales and marketing, there’s one trend in particular that’s sparked notable enthusiasm…
3 ways to thrive in the year of customer experience
2016 was a whirlwind year for marketers. The battle for consumer share-of-wallet intensified as Amazon continued to capture spend, reporting a record-setting Prime Day and its most successful holiday season to date. Innovations like artificial intelligence and virtual reality made their way from…
Blippar unveils indoor visual positioning system to anchor AR
A Blippar visualization of AR using its new indoor visual positioning system If augmented reality (AR) is going to offer a reliable overlay for physical reality, it needs to be anchored into place. In many cases, GPS positioning is employed to tether a Pokémon object or whatever to a particular…
