Recommendation Engines

The ROI of recommendation engines for marketing

…their ROI by fruitfully leveraging personalization and recommendations. I’ll break down the potential business benefits of recommendation engines into three categories based on my company’s analysis of dozens of recommendation engine use cases. Improving with use (positive feedback loop) The…

Personalization platform Blueshift now allows marketers to create their own service

…others],” and so has different personalization needs. Other platforms offering personalization — like Oracle’s Responsys or a standalone recommendation engine like RichRelevance or Magnetic (formerly MyBuys), as well as what his company has previously offered — are “cookie cutter,” he said. That…

Oracle adds chatbots, smarter recommendation engine to its Clouds

…Krause told me, they are acting as “a next-generation offers or product recommendation engine.” Traditionally, he noted, rec engines make their suggestions from first-party data the marketer has, the way Amazon’s recommendations are based on your purchase history. Oracle’s secret sauce But now, he…

Gartner’s first MQ report on Personalization Engines points to the category’s robust evolution

…is a decisioning engine that not only segments audiences, but decides — instantly — what to deliver to whom and how often. Gartner points out that, although personalization engines are descended from product recommendation engines, the new generation of decisioning engines has the potential…

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MarTech Today: Swrve’s new ‘payload’ platform, questions for your ABM tech vendor & Gartner’s first MQ report on Personalization Engines

…and Openprise experts as they share […] Gartner’s first MQ report on Personalization Engines points to the category’s robust evolution Aug 2, 2018 by Barry Levine Descendents from product recommendation engines, personalization platforms are growing into experience deciders and managers for all…

Outbrain acquires UI optimizer AdNgin to provide personalized, interest-based recommendations

…2017, the company bought site personalization and optimization platform Commerce Sciences. In February 2017, RevContent acquired content recommendation engine Rover. About The Author Robin Kurzer Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made…

Revcontent buys content rec engine Rover

Hoping to make better content recommendations, Revcontent announced this week it has purchased personalized content recommendation engine Rover. Deal terms were not made public. The Silicon Valley-based Rover, formerly known as Flipora, employs machine learning to automatically infer a person’s…

WP Engine launches first page-level performance tool intended for WordPress sites

…data and a breakdown of domains. The recommendations offer links to support materials in an online library. Here’s a sample recommendations screen: Before the launch of Page Performance, CTO Jason Cohen told me, WP Engine did not offer such a tool, as it recommended one of the popular external ones,…

MarTech Today: AdWords’ changes, WP Engine’s Page Performance tool & Twitter’s limit expansion

…Sullivan Think of it as Google Now, Siri or Alexa for Google Analytics. Speak the stat you want, get the answer, courtesy of machine learning. WP Engine launches first page-level performance tool intended for WordPress sites May 24, 2016 by Barry Levine A one-second page load delay leads to 11…

MarTech Today: Vistar’s DOOH private marketplace, Content Analytics’ Scorecards & Facebook’s dynamic creative

…acquisition of Dayforce in 2012. The ROI of recommendation engines for marketing Oct 30, 2017 by Daniel Faggella Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits of recommendation engines and explains why marketers should…

Dovetale launches tool for automatically finding influencers through photo-matching

…number of followers to determine engagement, including an assessment of how many of those followers are actually bots. This photo-matching recommendation engine has been in a beta phase with selected brands for about a month, Schmidt said. He noted that one unnamed client was looking for influencers…

MarTech Today Research: A marketer’s guide to personalization tools

…channels, testing, a rules-based recommendation engine, segmentation and behavioral targeting. The differentiators tend to be the more advanced capabilities, such as real-time testing, native integration with analytics tools and recommendation engines driven by AI, such as the…

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