Recommendation-Engines
The ROI of recommendation engines for marketing
Netflix’s long list of suggested movies and TV shows is a fantastic example of a personalized user experience. In fact, about 70 percent of everything users watch is a personalized recommendation, according to the company. Getting to that point hasn’t been easy, and improving on its recommendation…
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Oracle adds chatbots, smarter recommendation engine to its Clouds
Oracle is livening up its Clouds today with chatbots and other kinds of intelligent apps. First, it is bringing chatbot creation, management and hosting for the first time to its Customer Experience Cloud Suite. The Suite is the uber-brand for the constituent Clouds of Marketing, Sales, Commerce,…
MarTech Today: Vistar’s DOOH private marketplace, Content Analytics’ Scorecards & Facebook’s dynamic creative
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Vistar launches private marketplace for Digital Out-of-Home Oct 30, 2017 by Barry Levine Company says it has the largest supply of…
Salesforce opens up Lightning Bolt portal templates for specific business needs
Salesforce has added bolts to its Lightning. Last year, the company released generalized self-service portal templates using its Community Cloud, for businesses’ customers, partners, and employees. The templates were built with the company’s Lightning framework. Lightning enables portals for web and…
MarTech Today Research: A marketer’s guide to personalization tools
The biggest difference that digital technology has made for marketing is the ability to personalize at scale. As a result, there are countless tools providing some measure of personalization, and a free new report from MarTech Today Research — out today — highlights the leading ones. Based on…
Related Content: Personalization
Smart marketing still hinges on humanity, not technology
Remember what life was like before we had smartphones? We flipped through inches of white pages without a thought, carried impossible-to-fold maps wherever we traveled and never left home without pocket change. Now, it seems as if we think everything would work better if it were smart. We can buy…
2017 predictions: Why artificial intelligence will blow account-based marketing out of the water
We are approaching the end of another year, and with that comes time for reflection on how far we’ve come in the last 12 months and speculation about what’s ahead. If we look back on the last year in the world of sales and marketing, there’s one trend in particular that’s sparked notable enthusiasm…
3 ways to thrive in the year of customer experience
2016 was a whirlwind year for marketers. The battle for consumer share-of-wallet intensified as Amazon continued to capture spend, reporting a record-setting Prime Day and its most successful holiday season to date. Innovations like artificial intelligence and virtual reality made their way from…
Related Content: Customer Experience
Two new reports: Many consumers afraid of, and confused by, artificial intelligence
What do consumers think about artificial intelligence (AI)? That’s the central question asked by two separate, recently released studies. As it turns out, a similar picture emerges in “What Consumers Really Think About AI: A Global Study,” by Pegasystems, a provider of customer relationship…
Data and tag management: the DNA of marketing personalization
Personalization is the gold standard for today’s enterprise marketing, but the challenges are now more formidable with the convergence of digital and physical channels in a connected ecosystem. It’s the consistent quality of the fluid, cross-channel experience that counts for consumers. For that…
5-year trends in artificially intelligent marketing
Artificial intelligence has been making headlines over the last 12 months in domains like health care, finance, face recognition and more. Marketing, however, doesn’t seem to be getting the same kind of coverage, despite major developments in the application of AI to marketing analytics and business…
Related Content: Trends
AI at the core. Humans at the helm.
Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just last week, Oracle announced that it is delivering artificial intelligence across its customer experience cloud. Oracle’s announcement follows a long line of press…
