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New report: Customer Data Platforms doubled over last year

…mParticle, ActionIQ, Amperity, Evergage, CaliberMind, Tealium, Datorama, RedEye, BlueConic, Amperity, AgilOne, BlueVenn, Ensighten, Lytics and RedPoint Global. Some of these companies have described themselves — now or in the past — with other descriptors as well, such as tag management provider…


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MarTech Today: Intro to agile marketing, customer data platforms & bots

…processes? It may be time to get agile. Here’s how & why CDPs differ from CRMs & DMPs Mar 2, 2017 by Barry Levine We asked an executive from RedPoint Global if existing customer data systems do the same thing as Customer Data Platforms. How bots ruin on-site experiences for real humans Mar 2, 2017…

MarTech Today: Think bots, intelligent agents & more

…who employ granular geographic targeting. Here’s how & why CDPs differ from CRMs & DMPs Mar 3, 2017 by Barry Levine We asked an executive from RedPoint Global if existing customer data systems do the same thing as Customer Data Platforms. [Podcast] Marketing Land Live #46: Snap’s IPO, YouTube TV and…

Here’s how & why CDPs differ from CRMs & DMPs

…customers, prospects and targets. Aren’t they essentially the same?” Glad you asked. So we pinged Buck Webb, VP of Cloud Solutions at RedPoint Global, for his perspective, since his company offers a Customer Data Platform. The three systems — CRMs, CDPs and DMPs — each have different characteristics…


Related Content: Cdp

MarTech Landscape: What is a Customer Data Platform (CDP)?

…platform, and Signal is a “people-based marketing platform.” Some others on the list more or less describe themselves as CDPs, including RedPoint Global, Datorama, Lytics and BlueConic. Raab doesn’t have specific stats yet on how a CDP might make a tangible difference compared to other solutions,…


Related Content: Cdp

Know your options: Identity resolution beyond the walled gardens

…— and their identity solution providers — do not have that persistent identifier across the data sets. Instead, like customer data platform RedPoint Global, probabilistic techniques are used to build likely identities from behavioral patterns for brands. The same IP address at night from different…

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