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Remarketing

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MarTech Today: New AdWords interface, Google remarketing lists & more

…of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite. Google remarketing lists for search ads make their way to Google search partners Aug 9, 2016 by Greg Finn RLSAs are headed outside of Google websites and into the…

Branch branches out, offering deep links to apps from dynamic remarketing ads

…sneakers. (Some marketers assert that “remarketing” means following you via email, while ad follow-ups are “retargeting,” but here we’ll use the term Branch employs for these kinds of ads — dynamic remarketing.) The Branch deep link in that dynamic remarketing ad takes you to the screen for red…

GroundTruth launches new self-service mobile-location ad-buying platform

…a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. Related TopicsAnalyticsPredictive MarketingRetargeting & Remarketing

California ballot measure could become ‘America’s GDPR’

…blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. Related TopicsChannel: Martech: Analytics & DataRetargeting & Remarketing

PebblePost’s updated platform makes direct mail more like digital ads

…and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine. Related TopicsChannel: Martech: AdvertisingMarketing ToolsRetargeting & Remarketing

Innovid teams with Tapad to target video ads at users across devices

Image from Innovid Video marketing platform Innovid is now able to deliver video ads to the same user across their devices, thanks to a partnership announced today with cross-device identity provider Tapad. This is the first time that Innovid has employed cross-device identification, SVP of Product…

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