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Adobe Target testing tool gets improved personalization capabilities, reports

…marketing tool used to perform A/B and multivariate testing to optimize digital experiences, is getting a number of new updates. Adobe announced on Wednesday the platform now includes an AI-powered “weighted relevance” algorithm for improved personalized recommendations, enhanced reporting tools and…

Report: Marketers like AI-based tools, but think they already have them

…idea of a tool with “continuous, autonomous optimization across channels,” and 88 percent reacted positively to a tool that reduces time required for preparing reports and analysis. Of course, it would be news if marketers reacted negatively to either of these propositions. This report focuses quite…

Sales enablement tools grow up, as Forrester releases first Wave report

Sales enablement tools, which help salespeople manage and track marketing content, are a small but growing category. This week, research firm Forrester released its first Wave report on the subject, “The Forrester Wave: Sales Enablement Automation Systems, Q4 2016.” (For Forrester clients, with…

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