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Bizible launches ‘first B2B revenue planning tool based on attribution’

B2B attribution service Bizible has decided that it doesn’t want to look just into the past anymore. The Seattle-based company today announced a Revenue Planner, which projects forward its attribution data. VP of Marketing Dave Rigotti told me that this is his company’s first venture outside of…

How focusing on brand value creates revenue growth

…customers and naturally leads to revenue growth. While brand experiences and revenue generation can be conflicting priorities at times, now is the time to double down on committing to infusing your brand into every aspect of marketing and communications, including revenue generation. Applying this…

How marketers can take the lead with revenue optimization teams

…ultimately, drive more revenue.  Marketers and sales need to track the same goals Thanks to the amount of valuable information accessible through our martech stacks, marketers can — and should — play a critical role in establishing a customer-centric revenue optimization team. “Revenue optimization…

Facebook Q3: Beats on earnings but disappoints on revenue

…of Facebook’s revenue was generated by advertising. In Q3 ad revenues were $13.5 billion, which represented 33 percent growth year over year. Mobile ad revenue contributed 92 percent of that total, or 12.5 billion. In Q3 2017 mobile contributed about 88 percent of total ad revenue. DAUs up 9% YoY,…

Are revenue optimization teams the answer to alignment issues?

…‘what are we trying to sell’ to ‘what problems are we trying to solve?'”, said Morrissey. “That’s where the revenue optimization team comes in.”  He also noted that by creating a revenue optimization team, brands can increase transparency into sales campaigns and provide better insights into their…

Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories

…reported advertising revenue at $16.6 billion for the final quarter of last year, up 30 percent year-over-year. Total revenue earned during the quarter was $16.9 billion, with daily active users (DAU) at 1.52 billion, up 9 percent year over year. Facebook reports strong ad revenue. Facebook reported…


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Amazon reports 3rd straight quarter of triple-digit ad revenue growth

…No. 3 behind Google and Facebook. eMarketer predicts Amazon ad revenue will increase more than 50 percent per year through 2020. Research firm PiperJaffray echoed eMarketer’s Amazon forecast, also saying it exoected Amazon’s ad revenue to surpass its Amazon Web Services (AWS) earnings by 2021. This…

Twitter beats revenue expectations but tanks on flat user growth

…value, as investors were spooked by flat-to-declining user numbers. Announcing Q2 results, the company reported slightly better than expected revenues of $711 million and mostly in-line earnings of $0.17 per share. However, a focal point for investors, it also reported a modest decline in monthly…

Don’t Waste Marketing Leads: Achieve Revenue Goals With Sales Enablement

…strong sales enablement function see as much as a 50 percent increase in sales team quota attainment (reaching sales goals), 9 percent year-to-year revenue growth over average companies and significant improvement in average selling price. Clearly, this is why spending on sales enablement tools has…

How customer identity solutions slash churn — and boost revenue

Recently, I spoke with a CMO in the retail sector who told me that about 50 percent of his customers buy once and then never buy again. And he knows that slicing that attrition rate by just one or two percentage points would drive millions of dollars to the bottom line. This is a common challenge,…

Twitter attributes more than half of its $575M Q1 ad revenue to video

…(O&O) advertising revenue, reflecting a 28 percent year-over-year increase for O&O revenue. While O&O ad revenue was up nearly 30 percent year over year, it suffered a 10 percent decrease when compared to Q4 2017. The $42 million in ad revenue generated from non-O&O ad revenue reflected a 28 percent…

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