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Rise Of The Strategic Marketing Operations Leader

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Rise of the strategic marketing operations leader: Part 1

…award-winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketing Radio, a podcast series for revenue marketing leaders which showcases marketing executives from companies like GE and Microsoft sharing advice on marketing transformation. A…


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DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2

…award-winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketing Radio, a podcast series for revenue marketing leaders which showcases marketing executives from companies like GE and Microsoft sharing advice on marketing transformation. A…

Marketing’s New Customer Nerve Center: Marketing Operations

…often determine marketing’s ability to deliver. Who would have guessed that marketing ops would be so cool? As marketing ops evolves and ascends, it’s time to take a look at what marketing ops leaders can do to drive this shift. The Rise Of Marketing Ops In many organizations, marketing ops has the…


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Marketing operations 2.0: Defining the new organizational structure

…award-winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketing Radio, a podcast series for revenue marketing leaders which showcases marketing executives from companies like GE and Microsoft sharing advice on marketing transformation. A…


Related Content: Operations

How to build a marketing operations organization out of chaos

…award-winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketing Radio, a podcast series for revenue marketing leaders which showcases marketing executives from companies like GE and Microsoft sharing advice on marketing transformation. A…


Related Content: Marketing Operations

Introducing MarTech: The Marketing Tech Conference

…and strategic marketing opportunities; cross pollinate ideas and experiences, facilitating greater collaboration within organizations. MarTech is being programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and hybrid “marketing technologist”…

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