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The ROI of recommendation engines for marketing

…past online activity or behavior using in-depth knowledge based on big data analysis. In this article, I’ll explore how companies can increase their ROI by fruitfully leveraging personalization and recommendations. I’ll break down the potential business benefits of recommendation engines into three…

Study: Social marketers’ top challenge is measuring ROI

…return for that money. Measuring return on investment (ROI) was the most commonly cited challenge facing social marketers, according to a study conducted by Simply Measured, a company that sells analytics software for marketers to measure the ROI of their social campaigns. The social analytics firm…

CMOs should be measured by their results, not their spend

…Eventually, you learn which tactics work and optimize those, and then cut out the technologies that aren’t contributing to the bottom line. Martech’s ROI inflection point That’s where Gartner overlooks a key point in the martech journey. It takes a lot of time and money to get a demand generation…

Customer Data Challenge: Improve martech efficiency and ROI with unified data

…compelling marketing messages and, ultimately, customer experiences. Register today for “Customer Data Challenge: Improve martech efficiency and ROI with unified data” produced by Digital Marketing Depot and sponsored by Lytics. About The Author Digital Marketing Depot Digital Marketing Depot is…

Intent is ROI’s hottest up-and-coming power source

…always sexy, have become absolutely critical to success at scale. What particularly caught my eye was the success companies are having in growing ROI by improving processes, process management and process understanding, full stop. It took me back to the immortal words of W. Edwards Deming that “If…

Singular can now track ROI across channels, with deterministic attribution

(ROI) by combining cross-channel attribution with cross-channel marketing spend. Since its founding in 2014, the San Francisco-based company has offered attribution and ROI, but in device-specific silos, beginning with its origins in mobile. But the new Cross-Platform and Cross-Device ROI Analytics…

3 ways to optimize marketing campaign ROI with call tracking

Call tracking is ultimately about measuring ROI on business advertising. The ability to gather actionable insights by tying calls to data provided by your campaigns is vital to generate more qualified leads and drive revenue. When you integrate your marketing software with call tracking APIs, you…

Better insights provide real inroads for breakthrough ROI

…to better ROI, your MAP and your website are the first places to look. You’ll have responders to your outbound efforts and website visitors coming inbound. But that’s only the demand you’ve already engaged; it’s not the total active demand in the marketplace. To really rock your ROI, you’re going…

The pendulum swings: Balancing transparency with efficiency and ROI

The issue of transparency has taken center stage in the ad tech world, and for good reason. For too long, the industry has seriously lacked it. Advertisers have led the charge by cutting spending to entities that refuse to shine a light into their black boxes. P&G’s Marc Pritchard was first to…

Simply Measured Acquires Inside Social To Boost Case For Social ROI

…today that it has acquired Inside Social, another Seattle-based marketing analytics company, to improve its ability to link ROI with brands’ social media activity. Showing ROI, of course, is the yellow brick road of social analytics, and Simply Measured believes the acquisition puts the company a…

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