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Martech: Sales

The latest news on CRM platforms and trends in account-based marketing, with insights on lead generation, lead scoring and related sales topics.

LinkedIn updates Sales Navigator

…Salesforce. After writing notes about a phone call in Sales Navigator, for instance, a salesperson can click a switch on the screen and the notes are automatically included with that lead’s record in the CRM: As I’ve learned from other vendors of sales tools, many salespeople don’t put all of their…

Marketo acquires sales engagement tool ToutApp

…and sales tech today with the announcement that it has acquired sales engagement platform ToutApp. ToutApp provides salespeople with tools for managing their efforts, including campaigns and marketing content. In the announcement, Marketo said its platform has been trying to bring sales and…

Brainshark partners with another sales content partner, Seismic

sales enablement solution.” But apparently that wasn’t sales enablement enough. Brainshark Vice President of Business Development Jim Ninivaggi told me via email that “together, Brainshark and Seismic create a true sales enablement platform.” As with Highspot, Seismic augments Brainshark’s sales


Related Content: Seismic

LinkedIn refreshes Sales Navigator homepage to put focus on alerts

LinkedIn Sales Navigator newly refreshed homepage. LinkedIn Sales Navigator is being updated with a redesigned homepage centered on alerts. The sales prospecting platform is also getting new messaging features, an improved keyword search function, new ways to manage Custom lists and additional…

Salesforce unveils 3 new Einstein-powered enhancements for Sales Cloud

…about sales. Einstein Forecasting uses data mining and machine learning on historical data, seasonal factors and team behaviors to forecast sales for teams and managers, up to the level of CMO: Previously, Salesforce SVP of Sales Cloud Product Management Will Moxley told me, the Sales Cloud offered…

The business case to merge sales & marketing ops

…marketing ops and sales ops. This siloed approach — despite valiant efforts to align these ops’ functions — is holding companies back from maximizing customer and revenue impact. To more efficiently and effectively serve customers and grow revenue, it’s time to bring together sales and marketing ops…

4 ways marketing can help turbocharge growing sales development teams

…SFA/CRM clearly defined SalesTech 1.0, right now we’re experiencing a technique boom in sales that I think signals generation 2.0 in sales development. But many marketing teams have yet to fully partner with sales development. Leading practitioners, however, are making substantial progress right now…

Marketing tools can be leveraged by sales teams, here’s how

…battle between sales and marketing departments to stay aligned. When it comes to content, the sales team is rarely using the content that the marketing team is creating – in fact, 90 percent of content developed for sales is never used in selling (eMarketer). Why? In most cases, sales teams don’t…

A customer-centric approach to building marketing and sales stack

…it to improve sales and marketing outcomes. So, to help, we’ve created The B2B Customer Data Index to serve as a guiding framework for B2B marketing, sales and customer success teams looking to take a more holistic approach to building a truly customer-centric marketing and sales technology stack.…

Don’t Waste Marketing Leads: Achieve Revenue Goals With Sales Enablement

…needs can result in the loss of a sale. By combining sales enablement solutions with a commitment to good content and a tighter alignment between sales and marketing, organizations can optimize the customer experience, improve sales conversion rates and drive sales productivity. Opinions expressed…

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