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The coming battle between ABM and marketing automation tools

…like Marketo and Salesforce, Berkowitz said, they don’t offer the capabilities of ABM-specific platforms like Engagio, Demandbase, Terminus, 6sense, Radius and RollWorks. On the other hand, ABM tools in general are not expected to be systems of record the way a Salesforce customer relationship…

Consumers indicate experience, not price, as top conversion factor

…digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds…


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Salesforce will acquire Salesforce.org for $300 million

…independent nonprofit for $300 million. Salesforce will absorb Salesforce.org into the Salesforce entity as a new business vertical. Rob Acker, the current CEO of Salesforce.org, will lead the new nonprofit vertical. In Monday’s statement, Salesforce said it would continue to “scale its…

Verizon Media survey on 5G: Consumers expect better AR and video

…is one of the first to indicate the answer is yes. More about the future of mobile What impact will 5G have on marketing and advertising? New Salesforce tools let marketers create mobile apps without developers Square rolls out in-app payments mobile SDK AR breaks out of the app and onto the mobile…

Salesforce’s Social Studio can now see

Salesforce is today giving eyesight to its Social Studio. Social Studio is the social management tool in the company’s Marketing Cloud and, before today, it did not have image recognition. Brands either manually searched images or conducted text searches of metadata or related posts. Now, it has…

Salesforce puts Lightning into its Marketing Cloud

Salesforce is adding more lightning to its clouds. Today, the company announced the launch of Marketing Cloud Lightning, which follows the relaunch in February of its Sales and Service clouds on the Lightning platform. At the same time, Salesforce is announcing a variety of other enhancements in…

Sales and marketing: Decision makers say you’re sending mixed messages

…continue next year. From the report, technology usage is up across the board: More than half of sales professionals (64 percent) use CRM tools like Salesforce and Microsoft Dynamics — up 28 percent from 2017 62 percent use collaboration tools like Box, Google Docs, Microsoft Office and Dropbox – up…


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How Salesforce and Demandbase are handling GDPR for B2B

…of how B2B-oriented companies are responding to the upcoming General Data Protection Regulation (GDPR), we checked in with Salesforce and Demandbase. While Salesforce is used for consumer-facing marketing and customer management, it is best known as the repository of customer data for salespeople…

Does trust matter more than growth? Salesforce’s Benioff thinks so.

I don’t think it’s an exaggeration to say that for those of us marketing, selling or consuming SaaS technology (i.e., just about everyone), Salesforce founder Marc Benioff is a pretty important guy. As the Godfather of the subscription model, he’s a symbol of rapid scale and arguably the catalyst…

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