Salesforce Cdp

Salesforce declares plans for CDP to tie into Customer 360 platform

…all the boxes Salesforce declares as essential for a CDP, Salesforce clearly believes it can bring something more to the table. More about Customer Data Platforms MarTech Landscape: What is a Customer Data Platform (CDP)? Adobe releases Experience Platform and CDP, iterates Sensei CDP Optimove adds…

CDP Optimove adds ability to test campaign strategies

…about Customer Data Platforms MarTech Landscape: What is a Customer Data Platform (CDP)? Adobe releases Experience Platform and CDP, iterates Sensei Salesforce declares plans for CDP to tie into Customer 360 platform CDP sector grew 23%, saw first major acquisitions in second half of 2018 Opinions…

Major marketing cloud vendors enter crowded CDP field

…a lot of doubt and confusion about CDP as a category, and what factors are needed for an effective CDP,” said David Raab, principal at Raab Associates and founder of the CDP Institute. “Salesforce was the last hold-out that didn’t store profiles in its CDP (as opposed to assembling them on-the-fly…

Is there a place for CRMs in a CDP world?

…with CDP as the master record underneath. But Patrick Salyer, GM of SAP’s Customer Data Cloud and formerly CEO of identity management platform Gigya (now owned by SAP), thinks both of the terms — CRM and CDP — are too limiting. CRMs are designed for sales use cases, he said, as in Salesforce, while…

Salesforce buys MuleSoft and adds an Integration Cloud

…now inside Salesforce. In a blog post, Raab pointed out that the acquisition shows that, instead of pulling all customer data into a single repository as envisioned by CDPs, Salesforce has “adopted the Adobe approach” of connecting data that sits in its system of origin. Or, as Salesforce put it,…

CDP sector grew 23%, saw first major acquisitions in second half of 2018

…this sector, the report points to what it called “the first two major CDP acquisitions” in the last half of 2018. In July, Salesforce bought marketing analytics platform Datorama. It doesn’t meet the literal definition of a CDP — it doesn’t do identity resolution, for instance — but Raab believes it…

The MarTech Minute: CDP expands into Europe, Maritz spins off an agency and more

Martech in Motion CDP Institute expands into Europe The Customer Data Platform (CDP) Institute and founding partner CrossEngage announce the launch of the CDP Institute Europe. Martech and analytics expert David Raab founded the CDP Institute in the U.S. as a vendor-neutral organization to help…

With Customer 360, Salesforce brings a single customer view to its B2C side

…Before and after, graphically. Here is Salesforce’s diagram of how its B2C components have previously handled customer profiles: And here’s how profiles will be handled post-Customer 360: Not a customer data platform. This isn’t a customer data platform (CDP), Senior Director of Product Marketing…

MarTech Today: Marketo adds native ABM, AdBlock Plus’ new ad exchange & Salesforce’s new portal templates

…latest trends, opportunities and challenges facing the market for marketing automation tools. This 49-page Marekting Land report, sponsored by Salesforce and Marketo, includes: profiles of 13 leading vendors pricing charts, capabilities, and more. AdBlock Plus announces new ad exchange; Not with our…

The MarTech Minute: Adobe teams up with Merkle, Sitecore releases new Salesforce capability

…the best platform for our customers.” Sitecore expands Salesforce functionalities Sitecore released new Salesforce capabilities at Salesforce Connections in Chicago. The new functionalities, built on top of the existing Sitecore to Salesforce integration, includes increased synchronization between…

Oracle launches a ‘CDP-plus’ for its clouds

…not a ‘silver bullet’ says CDP Institute founder The rise of the CDP as marketing’s ‘central nervous system’ What is a Customer Data Platform (CDP)? Enterprise Customer Data Platforms: A Marketer’s Guide Sponsored Unifying around customer data. In September, Salesforce launched Customer 360, which…

Adobe releases Experience Platform and CDP, iterates Sensei

…and Customer Data Platforms MarTech Landscape: What is a Customer Data Platform (CDP)? Salesforce declares plans for CDP to tie into Customer 360 platform CDP Optimove adds ability to test campaign strategies CDP sector grew 23%, saw first major acquisitions in second half of 2018 About The Author…

Related Content: Business Strategy