Sap
MarTech Today: Crowd Machine’s app development without developers, SAP study about unauthorized data use & WhatsApp’s business app
…contracts and other applications. Nearly 80% of consumers would end brand relationship over unauthorized data usage Jan 18, 2018 by Greg Sterling SAP study reflects people are selective about what data they’ll share and why Forrester report offers some tips for buyers of business tech Jan 18, 2018…
How SAP’s purchase of Gigya could change the identity management landscape
…offering of identity management tools. In 2013, Gigya partnered with SAP’s Hybris Commerce platform, resulting in integrations with Hybris Marketing and SAP CRM (customer relationship management), as well as with Commerce. SAP Hybris Senior Vice President Marcus Ruebsam told me via email that Gigya…
SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution
…SAP acquired consumer identity provider Gigya for its Hybris Marketing Cloud. The move signaled that SAP is getting serious about identity management across its marketing and e-commerce platform, as marketers get ready for the General Data Protection Regulation (GDPR) in May. This week, SAP is…
MarTech Today: SAP’s Marketing Cloud additions, free image compression tools & blockchain’s impact on search marketing
…places across the web. From MarTech Today: SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution Oct 20, 2017 by Barry Levine The new features, following the recent purchase of identity provider Gigya, show that SAP is busily creating differentiators for its…
SAP-owned Gigya offers a new GDPR-friendly consent tool
…privacy would be compromised. For its part, SAP is casting the Gigya acquisition as a way to help users gain “transparency and control over their data.” While that question is still on the table, SAP Hybris has announced three new Gigya-oriented tools — SAP Hybris Consent, Identity and Profile — for…
MarTech Today: SAP/Gigya’s new consent tool, Forrester on mobile marketing priorities & YouTube’s new features for live video
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: SAP-owned Gigya offers a new GDPR-friendly consent tool Feb 26, 2018 by Barry Levine But that and two other identity/profile tools only…
Janrain to Gigya customers: Come aboard
…synergy” with the SAP platform. One issue could be whether SAP’s clients get preferential access to Gigya’s identity data, plus Kaskade also pointed out potential integration issues. Gigya will now be integrated, he said, with SAP analytics and other parts of the platform. “For SAP shops,” Kaskade…
John Steinert
…his career in B2B and tech, John has earned a notable reputation by helping build business for global leaders like Dell, IBM, Pitney Bowes and SAP – as well as for fast-growth, emerging players. He’s passionate about quality content, continuously improving processes and driving meaningful business…
Shared learning from the martech OASIS companies — Investment, innovation and integration
…the right way is a key learning in this case. SAP SAP, Europe’s biggest software company, has also taken advantage of the demand for enterprise cloud solutions by launching SAP S/4HANA, which it describes as the “digital core” of its stack. The SAP Marketing Cloud is underpinned by machine learning…
This week in GDPR
…designed to assist companies with GDPR compliance in SAP environments. Attunity Gold Client for Data Protection helps to identify and mask personally identifiable information (PII) of customers, vendors, employees and partners across production SAP ECC applications to address the “right to be…
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MarTech Today: The changing identity management landscape, busting AI myths & Pinterest licenses its Lens tech to Target
…to the streaming audio service. How SAP’s purchase of Gigya could change the identity management landscape Sep 26, 2017 by Barry Levine Previously an independent manager of social logins and user profiles, Gigya now becomes the identity backbone of SAP’s commerce, marketing and other platforms.…
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The MarTech Minute: Upgrades for Demandbase, Optimizely; TAG’s call for standards; new acquisitions
Martech in Motion SAP Marketing Cloud rolls out upgrades The new services use SAP Leonardo machine learning capabilities to add artificial intelligence (AI) to SAP’s marketing suite. The new software analyzes the footprint that consumers leave behind while shopping online or offline, which give…
