Sap

The MarTech Minute: Upgrades for Demandbase, Optimizely; TAG’s call for standards; new acquisitions

Martech in Motion SAP Marketing Cloud rolls out upgrades The new services use SAP Leonardo machine learning capabilities to add artificial intelligence (AI) to SAP’s marketing suite. The new software analyzes the footprint that consumers leave behind while shopping online or offline, which give…

MarTech Today: Crowd Machine’s app development without developers, SAP study about unauthorized data use & WhatsApp’s business app

…contracts and other applications. Nearly 80% of consumers would end brand relationship over unauthorized data usage Jan 18, 2018 by Greg Sterling SAP study reflects people are selective about what data they’ll share and why Forrester report offers some tips for buyers of business tech Jan 18, 2018…

How SAP’s purchase of Gigya could change the identity management landscape

…offering of identity management tools. In 2013, Gigya partnered with SAP’s Hybris Commerce platform, resulting in integrations with Hybris Marketing and SAP CRM (customer relationship management), as well as with Commerce. SAP Hybris Senior Vice President Marcus Ruebsam told me via email that Gigya…

Why did SAP buy Qualtrics?

…integrates into the SAP ecosystem. Projecting $400 million in revenue this year, Qualtrics had been preparing to go public, following a similar path by its main competitor, SurveyMonkey. Why this acquisition? But, given the enormous price tag, the key question is: Why did SAP make this purchase? The…

SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution

…SAP acquired consumer identity provider Gigya for its Hybris Marketing Cloud. The move signaled that SAP is getting serious about identity management across its marketing and e-commerce platform, as marketers get ready for the General Data Protection Regulation (GDPR) in May. This week, SAP is…

MarTech Today: Why SAP bought Qualtrics, ingredients for tastier ABM & the brand safety conversation

…Land and other places across the web. From MarTech Today: Why did SAP buy Qualtrics? Nov 13, 2018 by Barry Levine The acquisition of the survey provider is the latest in a long string of purchases by Germany-based SAP, helping it to map a unique identity. Planning for 2019: Can’t-fail…

MarTech Today: SAP’s Marketing Cloud additions, free image compression tools & blockchain’s impact on search marketing

…places across the web. From MarTech Today: SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution Oct 20, 2017 by Barry Levine The new features, following the recent purchase of identity provider Gigya, show that SAP is busily creating differentiators for its…

SAP-owned Gigya offers a new GDPR-friendly consent tool

…privacy would be compromised. For its part, SAP is casting the Gigya acquisition as a way to help users gain “transparency and control over their data.” While that question is still on the table, SAP Hybris has announced three new Gigya-oriented tools — SAP Hybris Consent, Identity and Profile — for…

MarTech Today: SAP/Gigya’s new consent tool, Forrester on mobile marketing priorities & YouTube’s new features for live video

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: SAP-owned Gigya offers a new GDPR-friendly consent tool Feb 26, 2018 by Barry Levine But that and two other identity/profile tools only…

Janrain to Gigya customers: Come aboard

…synergy” with the SAP platform. One issue could be whether SAP’s clients get preferential access to Gigya’s identity data, plus Kaskade also pointed out potential integration issues. Gigya will now be integrated, he said, with SAP analytics and other parts of the platform. “For SAP shops,” Kaskade…

John Steinert

…his career in B2B and tech, John has earned a notable reputation by helping build business for global leaders like Dell, IBM, Pitney Bowes and SAP – as well as for fast-growth, emerging players. He’s passionate about quality content, continuously improving processes and driving meaningful business…

Shared learning from the martech OASIS companies — Investment, innovation and integration

…the right way is a key learning in this case. SAP SAP, Europe’s biggest software company, has also taken advantage of the demand for enterprise cloud solutions by launching  SAP S/4HANA, which it describes as the “digital core” of its stack. The SAP Marketing Cloud is underpinned by machine learning…