Sas
LinkedIn’s ‘Interest Targeting’ lets advertisers target ads based on users’ professional interests
…to other platform use,” said Digitas UK senior paid social specialist Lloyd Palmer. Matt Campbell, a multi-channel marketing specialist with SAS Institute says his company has used it for brand awareness campaigns and is “extremely satisfied” with results so far. More on the Interest Targeting…
Gartner’s first MQ report on Personalization Engines points to the category’s robust evolution
…and Qubit as vendors that excel in both execution and vision. Placing as Visionaries — tops in vision but less so in execution — are Episerver, SAS, Oracle, IBM, IgnitionOne and RichRelevance, while Niche Players are Acquia, Boxever, BloomReach and Strands. Challengers are Reflektion and Emarsys.…
Forrester issues first Wave report on Experience Optimization
…platform, a substantial user base and market visibility. Only Adobe was rated in the top category of Leader, while Optimizely, Evergage, Monetate and SAS landed in the second tier of Strong Performers. Oracle, Dynamic Yield and SiteSpect placed as Contenders, and no one ended up in the bottom level…
An introduction to streaming analytics for marketing and customer engagement
…production. The Gartner Group recognizes the following vendors as leaders in Streaming Analytics: Apache Foundation, EVAM, Microsoft, Oracle, SAP, SAS, Software AG and Tibco Software. Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors…
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Two companies announce GDPR solutions for managers
…used by pilot customers in Europe. Like M-Files, SAS’s GDPR product is for managers, and it doesn’t provide the kind of user consent screens that, say, Janrain’s Consent Lifecycle Management and Evidon’s Universal Consent Platform are offering. SAS GDPR has been selling in Europe for much of the…
4 vendors land as leaders in Forrester’s Real-Time Interaction Management report
…that Interaction Studio is still rules-based, instead of relying on Salesforce’s Einstein layer of advanced AI to make decisions. SAS, Kitewheel, Pitney Bowes, Adobe. SAS is cited for its advanced analytics for decision arbitration, measurement and optimization. The report says the platform works…
MarTech Today: Segment launches Personas, B2B developer marketing & GDPR solutions for managers
…when your target audience extends beyond the people crafting code. Two companies announce GDPR solutions for managers Oct 25, 2017 by Barry Levine SAS and M-Files are building on their existing info/data management software to provide tools for IT, legal, marketing and corporate privacy regulators.…
New Gartner report spotlights analytics tools that map customer data across channels
…that can find trends over time, and data integration to implementation tools. In the report’s Quadrant, three vendors are named as Leaders: Adobe, SAS and Google. IBM and SAP are second-place Challengers, while Thunderhead and ClickFox are characterized as Visionaries. In the bottom quadrant of…
Everything old is new again: How some traditional brands have used martech to support growth
…martech tools. “We use a variety of tools, from web optimization software such as GA [Google Analytics] to revenue/operations/process drivers like SAS Business Intelligence,” Clark Twiddy, chief administrative officer, said. “We use some really good [work force optimization] tools to help us know…
MarTech Landscape: What is RTIM?
…beforehand, in anticipation of a customer’s behavior. By contrast, customers implement real-time decision engines from vendors like Pegasystems, SAS Institute, and Teradata to arbitrate multiple offers and manage two-way interactions simultaneously across inbound and outbound channels.” In other…
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The first Forrester Wave on Digital Intelligence tools tackles customer interaction
…intelligence, primarily for optimizing customer experiences and engagement” that reside within its large marketing cloud. From the Forrester report IBM, SAS and Evergage placed in the second-highest category of Strong Performers, followed in Contenders by Google, Optimizely, Webtrekk, Localytics and…
MarTech Today: Gartner on analytical tools, build vs. buy & Google’s new Daydream View
…New Gartner report spotlights analytics tools that map customer data across channels Oct 17, 2017 by Barry Levine The Leaders are Google, Adobe and SAS, with IBM and SAP in the second quadrant. The great martech debate: Build vs. buy Oct 17, 2017 by David Rodnitzky Debating whether you should buy,…
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