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MarTech Landscape: What is RTIM?

…beforehand, in anticipation of a customer’s behavior. By contrast, customers implement real-time decision engines from vendors like Pegasystems, SAS Institute, and Teradata to arbitrate multiple offers and manage two-way interactions simultaneously across inbound and outbound channels.” In other…

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Two companies announce GDPR solutions for managers

…used by pilot customers in Europe. Like M-Files, SAS’s GDPR product is for managers, and it doesn’t provide the kind of user consent screens that, say, Janrain’s Consent Lifecycle Management and Evidon’s Universal Consent Platform are offering. SAS GDPR has been selling in Europe for much of the…

Forrester issues first Wave report on Experience Optimization

…platform, a substantial user base and market visibility. Only Adobe was rated in the top category of Leader, while Optimizely, Evergage, Monetate and SAS landed in the second tier of Strong Performers. Oracle, Dynamic Yield and SiteSpect placed as Contenders, and no one ended up in the bottom level…

An introduction to streaming analytics for marketing and customer engagement

…production. The Gartner Group recognizes the following vendors as leaders in Streaming Analytics: Apache Foundation, EVAM, Microsoft, Oracle, SAP, SAS, Software AG and Tibco Software. Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors…

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