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Scott Brinker: How the martech landscape fits together

When you look at Scott Brinker’s famous — and increasingly crowded — Marketing Technology Landscape, it resembles a wall of tiny bricks. But when you talk to Brinker about how marketing tools are actually used these days, it’s not a wall that comes to mind. It’s more like a group of islands…

50 Fascinating Marketing Tech Companies, All In One Room

…here. About The Author Scott Brinker Scott Brinker is the conference chair of the MarTech® Conference, a vendor-agnostic marketing technology conference and trade show series produced by MarTech Today's parent company, Third Door Media. The MarTech event grew out of Brinker's blog, chiefmartec.com,…

The Challenge Of Searching For (& Marketing) Marketing Technology

…here. About The Author Scott Brinker Scott Brinker is the conference chair of the MarTech® Conference, a vendor-agnostic marketing technology conference and trade show series produced by MarTech Today's parent company, Third Door Media. The MarTech event grew out of Brinker's blog, chiefmartec.com,…

Master modern marketing technology leadership over 3 intense days

…here. About The Author Scott Brinker Scott Brinker is the conference chair of the MarTech® Conference, a vendor-agnostic marketing technology conference and trade show series produced by MarTech Today's parent company, Third Door Media. The MarTech event grew out of Brinker's blog, chiefmartec.com,…


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Announcing the Stackie & Hackie Awards for MarTech San Francisco 2017

…here. About The Author Scott Brinker Scott Brinker is the conference chair of the MarTech® Conference, a vendor-agnostic marketing technology conference and trade show series produced by MarTech Today's parent company, Third Door Media. The MarTech event grew out of Brinker's blog, chiefmartec.com,…


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5 steps to mastering the modern martech landscape

Choosing a technology partner used to be easy. I can remember looking at Scott Brinker’s first map of the marketing technology landscape in 2011 and thinking, “Okay, there are a few choices. This should be easy.” Here’s what that first Marketing Technology Landscape looked like: Back then, email was…

Message to marketers: Mind the customer before the tech

…the keynote presentations on Tuesday, opening this year’s MarTech Conference East in Boston. Map, meet terrain. In other words, conference chair and HubSpot VP Scott Brinker told the audience: “When the map and the terrain disagree, trust the terrain.” When your data tells you one thing, and the…

So you want to build a #martech marketing stack?

…that a lot of them make is putting their focus in the wrong place. During this week’s Dreamforce 2016 conference in San Francisco, speakers Scott Brinker of ion interactive — and the MarTech conference chair — and Travis Wright of CCP Digital both emphasized that the place to begin building a…

Martech continues its explosive growth, but are we facing an overload?

…the technology maps to how we want to be as a brand,” Thaker says. Brinker and Thaker also discuss how to choose martech vendors, what to do about “frankenstack” marketing stacks and how to improve the customer’s experience with a smoothly running stack. At the end of the day, Brinker says, “[N]o…

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