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A deep dive into online-to-in-store attribution

…There are four main ways: bid stream, panel, SDK and beacon-based. Bid stream solutions take a user’s latitude and longitude off an ad he has opened. Panel providers gather a subset of users and project or model the data to the larger population. SDK (software development kit) providers gather…

Cracking The Black Box of Digital Measurement: Mobile Apps

…kits (SDKs). Implementing an SDK requires a lot of pre-planning for the marketer and a lengthy implementation time for app developers — both parties try to account for everything up front because the last thing they want to do is make changes to the SDK. This is because for every additional…

Square rolls out in-app payments mobile SDK

Square on Wednesday launched an in-app payments SDK that extends the company’s payment processing capabilities to mobile apps for the first time. The company touted the simplicity of the process for developers saying, “With just a few lines of code, developers can easily and professionally build a…

Verizon Media replaces Flurry Ads with new Verizon Ads SDK

…ONE Mobile SDK with a new Verizon Ads SDK.  The company says the new SDK has been designed to support “publisher SDK size and extensibility needs,” offering app developers a simplified way to access Verizon Media’s monetization opportunities. Why you should care The new Verizon Ads SDK aims to…

IAB’s in-app ad viewability and measurement SDK hits 2 billion devices

…creation of the OM SDK, app publishers that wanted to enable measurement through multiple vendors had to install SDKs from four to five companies — an inefficient process that restricted advertiser’s ability to measure in-app viewability at scale. “A single SDK like OM SDK makes this process much…

IAB Tech Lab issues first software: A universal SDK for viewability

…universal SDK also reduces discrepancies in the data used between vendors. Ad buyers do not have to worry about different kinds of measurement for different inventory, and app publishers don’t have to support every SDK or risk losing potential buyers. It remains to be seen if the SDK will be widely…

Tunity adds B2B focus with new white-label SDK of its audio streaming tech

Tunity rolled out a new white label software development kit (SDK) for its audio streaming technology on Tuesday. Tunity SDK for Audio lets businesses provide customers with a branded version of the Tunity app, which enables users to hear live audio from muted out-of-home (OOH) television on their…

IAB Tech Lab launches new Tool Repository with a viewability SDK

…For the time being, Lab GM Alanna Gombert told me, the SDK is focused only on monitoring in-app banners’ viewability, but it might be extended at some point to help monitor other kinds of in-app ads. The Lab said this open-source SDK will also benefit user experience for participating apps,…

mParticle announces single SDK for OTT streaming TV apps on Roku

…ecosystem. The latest step was announced today by customer data platform mParticle, which is releasing an open source software development kit (SDK) for apps on the Roku streaming TV platform. A Roku box attached to a TV and connected wirelessly to the internet allows viewers to watch streaming…

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