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Segmentation

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Solving a marketer’s top 3 segmentation dilemmas

…place to do the segmentation. Cross-stack segmentation — If you find that data is indeed in multiple systems, you can turn to a new breed of segmentation tools that provides cross-system, or cross-stack, segmentation. Tools like 4Thought Marketing’s 4Segments enable you to segment contacts from one…

Achieve sweet success with marketing segmentation

…frequency. Enter the concept of segmentation. The Economic Times defines segmentation as a “means to divide the marketplace into parts, or segments, which are definable, accessible, actionable, and profitable and have growth potential.” The reality is, segmentation is so much more! By slicing your…

Martech + Ad tech, Part 1: The tools to transform insight into action

…the ad tech movement. CRM platforms have changed radically in recent years, evolving from software with relatively narrow parameters to target segments and schedule campaigns to systems that can connect audiences across channels with integrated, personalized communications. Newer martech systems…

Segment adds quality tracking for incoming data to its resume

Segment’s visualization of its product stack Segment took another step Thursday toward becoming the data steward for brands using multiple platforms, with the launch of a data governance product called Protocols. How does this help marketers? Segment provides a data tracking plan across a company,…

3 methods to test your email segmentation and increase conversions

  Email list segmentation is a critical component of any successful email marketing campaign. Building custom segments is a highly valuable practice, but many organizations tend to overlook the benefits of segmentation. Segmentation affords us the opportunity to improve our messaging and…

Claritas buys Barometric, marrying user segmentation with attribution

…combining the two companies — user segmentation and user measurement — Claritas CEO Mike Nazzaro said via email, “businesses can find and target their best customers at scale and verify that their messaging is reaching who they want it to reach.” From segmentation to marketing services. The…

Oracle adds clouds for analytics, segmentation and loyalty

…third-party data marketplace.” The new ante includes the ability for non-technical users to create more finely defined segments quickly, to predict future results of given segments and to reveal previously unknown sub-segments. Finally, the new Oracle Loyalty Cloud builds on the company’s previous…

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