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Brainshark partners with another sales content partner, Seismic

…Jim Ninivaggi told me via email that “together, Brainshark and Seismic create a true sales enablement platform.” As with Highspot, Seismic augments Brainshark’s sales talent training/coaching with its sales content management. Seismic offers its LiveDoc tech that automatically pulls the most recent…

Seismic Now Allows Marketers To Better See How Sales Uses Their Content

From the Seismic website Marketers create materials for sales teams, but how much is actually used, and how effective is it? To help answer that question, sales enablement provider Seismic is today announcing the addition of a new Marketing Suite to its platform. The San Diego, California-based…

Sales enablement tools grow up, as Forrester releases first Wave report

…found that leader Seismic has “all the bells and whistles” for content administration and management, including workflows for reviews, the ability to turn PowerPoints and PDFs into individual pages and functionality to quickly assemble content for a given opportunity. Seismic’s “only weakness is…

DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2

Marketing operations (MO) as a dedicated, funded and strategic capability has exploded across B2B marketing organizations. Driven by traditional marketing’s poor response to changes in technology, customer behavior and use of data for decision-making, the marketing operations function is not only…

Adobe adds a Progressive Web Apps builder to Magento

…marketing capabilities at the National Retail Federation conference on Tuesday, most notably its first Progressive Web Application (PWA) Studio. “A seismic advancement.” PWAs are browser-based, fast interactive experiences that resemble mobile apps, but do not require downloads. While the new PWA…

The MarTech Minute: Cloud integrations, GDPR compliance solutions and more

…intelligence to listen to consumer conversations and interact with them in context through messages, posts and comments. Seismic announces major Salesforce integration update Seismic WorkSpace will now be powered by Salesforce opportunity data, automatically creating content folders and bringing in…

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