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The MarTech Minute: HYPR launches DMA tool, DMS enhances Sparkroom and more

…week in martech. We’re seeing new products, partnerships and a slew of executive hires. Martech in Motion Selligent reveals new AI offering The marketing cloud announces the release of Selligent Cortex, a natively built AI-powered predictive analysis tool. The company says it will provide insight…

April Mullen

April Mullen leads North American client strategy and innovation for Selligent. As an evangelist of consumer-first marketing, she guides her clients to build better relationships with connected and empowered consumers. Bringing experience from over a decade on both the agency and client sides of…

Michael Della Penna

…Oracle in 2014. Prior to Oracle and Responsys, Michael founded Conversa Marketing, a social CRM company that was acquired by StrongView (now Selligent) in 2010. Michael’s other notable senior positions include Chief Marketing Officer at Epsilon, CMO at Bigfoot Interactive, VP of Strategic…

How the Internet of Things changes everything

…Oracle in 2014. Prior to Oracle and Responsys, Michael founded Conversa Marketing, a social CRM company that was acquired by StrongView (now Selligent) in 2010. Michael’s other notable senior positions include Chief Marketing Officer at Epsilon, CMO at Bigfoot Interactive, VP of Strategic…

A deep dive into online-to-in-store attribution

…Oracle in 2014. Prior to Oracle and Responsys, Michael founded Conversa Marketing, a social CRM company that was acquired by StrongView (now Selligent) in 2010. Michael’s other notable senior positions include Chief Marketing Officer at Epsilon, CMO at Bigfoot Interactive, VP of Strategic…

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