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Singular can now track ROI across channels, with deterministic attribution

From Singular Marketing intelligence platform Singular has added a new capability to its platform that is designed to determine a complete return-on-investment (ROI) by combining cross-channel attribution with cross-channel marketing spend. Since its founding in 2014, the San Francisco-based company…

Successful marketing teams attend MarTech

…MarTech® September 16-18 in Boston. Traveling, learning, and networking together bonds teams with common vocabulary, increased morale, and a singular vision of success. Register now for up to 20% off on-site rates and a value-packed program, including: Case studies. Senior-level marketers from…

Gravity4 Buys Native Retargeting Firm Triggit

…huge supporters of Gravity4’s greater vision in driving automation across a $100 billion advertising industry by integrating key assets into a singular self-serve platform. By adding Triggit’s dynamic retargeting abilities, it will allow Gravity4 to extend their capabilities across various new…

Why attribution can be overrated & create unintended consequences

…narrative is useless Dashboards are essential tools, but it’s “the story behind the story” that moves businesses forward and brings together the singular, integrated focus to win bigger. One of the smartest ways to do this is to use the dashboard as a summary and bring to life what’s happening in…

5 tips and tricks for securing your marketing technology

…or impossible to have multiple accounts tied to a tool. For example, YouTube is used heavily for company video content but it’s tied to a singular company Google email account. Not everyone on your team will be uploading or editing content but may need access to edit or retrieve information.…

Going beyond ‘right consumer, right time, right place’

…place” on desktop — and real estate distinctions like “above the fold” and “right rail” — are meaningless on mobile, where all that matters is the singular scroll or stream of content on screen. Getting it right The bottom line is that marketers and publishers have to bring “right consumer, right…

Better personalization: The intersection of AI, automation and marketing

…hard to imagine AI facilitating customer segments so narrow they are effectively a segment of one — achieving those long-held marketing goals of a singular customer view and true person-based marketing. Furthermore, AI will be better able to track what type of content consumers are most interested…


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