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Skill Development

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Related: Naughty & Nice

New Salesforce tools let marketers create mobile apps without developers

…description and metadata, upload a splash screen and make a few other selections, with less technical skills than the admins using the Lightning Platform Mobile Builder. Previously, developer skills were required to build an app on either the Lightning Platform or the Community Cloud. For…

Lead the pivot to customer centricity

…mentality, set of processes and supporting structures for the organization. Having the skills to envision and operationalize the customer-centric strategy is key. However, having the skills to produce and share customer insights for better decision-making across the company represents…

Digital marketing’s 2018 ‘Naughty and Nice’ just might surprise you

…realistic but entirely fake videos have emerged in recent months, putting faces on people’s moving bodies. This means that anyone with some basic skills will be able to threaten the reputations and stock prices of any brands by faking the behavior of their executives or spokespersons — not to…

Building an AI mindset: Time to identify and develop skill sets now

…director’s realm, owing largely to their superior communication skills. In addition to taking advantage of fast-paced and independent educational opportunities, marketing professionals also must develop their right-brain skills, including: Imagination and creativity. Empathy and a deep understanding…

Salesforce, Apple partner to spur mobile enterprise development

…mobile SDK, and developer training to build native apps. The company plans to redesign its app in early 2019 to take advantage of new features for iOS 12. The tech giants announced the partnership on Monday. The iOS SDK will be available by the end of 2018, and an iOS app development course, hosted…

Building an Amazon Alexa Skill is so easy, Grandma can do it

…robust Skills like Jeopardy and Domino’s. This Skill type requires programming expertise. But the documentation is pretty robust, and there are plenty of code examples to reference in the wild or via Amazon. Video Skills Video Skills are a recent addition to the type of Skills you can develop. It…

B2B developer marketing? It’s complicated.

…do two or more developers on a project come cut from the same cloth. The dev working on a product kernel and the one dealing with UI/UX have broadly different jobs and skill sets, but they might both have a say about what you’re trying to sell. Each individual developer will have a multi-faceted…

How to advocate for developers

…A developer advocate is someone whose primary responsibility is to make it easy for developers to use a platform … I view the role as having a foundation of three pillars: development, advocacy, and community. We’re seeking a technical content manager/developer advocate to help us grow the developer

PullString opens up its conversational platform for Amazon Alexa skills

…available to developers of skills (that is, applications) for Amazon’s intelligent voice agent, Alexa. This ability to create and publish Alexa voice-based skills points toward new ways brands can interact via conversation. The PullString platform had been used to build the Alexa skill to accompany…

MarTech Today: “Yelp Knowledge,” Alexa’s skills & all about AMP

…to ensure that you’d succeed in spite of the dramatic developments in organic search marketing and paid search advertising. Amazon finally makes it easier to find skills for Echo Jun 29, 2016 by Matt McGee Like an app store, Alexa’s skills are now organized by category with new search and refine…

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