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The winning data-sourcing approach for mid-market companies

…importance of customer data, there’s a data sophistication curve in our ecosystem. That is, we all get it, but we don’t all have it. For example, many SMB B2B marketers start and finish with IP targeting as their sole tactic. This is a leveling tactic, which means everyone is targeting the same…


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Leadpages buys SMB marketing automation platform Drip

Landing page templates, from Leadpages’ website Leadpages is expanding its portfolio beyond tools for creating landing pages and optimizing them for conversion, with its announcement today that it has purchased marketing automation platform Drip. Deal terms for Leadpages’ first acquisition were not…

Loretta Jones

…With more than 15 years of experience in marketing, including marketing strategy, communications and lead generation, Loretta has grown marketing programs for both SMB and enterprise customers at Coveo, Adobe EchoSign and several other companies. She holds a bachelor's degree from Brown University.

New simple website creation tool appears in Google My Business

Google has been in and out of the small business (SMB) web creation and hosting business since 2006. Apparently, it’s making a renewed effort at providing a very basic website creation tool to local business owners. SMB survey data vary, but a still-meaningful percentage of SMBs don’t have websites.…

Constant Contact + Endurance = Watch Out, GoDaddy

…reach $1.2 billion next year. Goodman pointed to GoDaddy and website building and services provider Web.com as the biggest competitors for this new SMB all-in-one offering. This compares to Constant Contact’s previous main competitors, which Goodman said included SMB-targeted email marketers like…

MarTech Today: Kontakt’s beacon evolution, WooCommerce adds AdRoll & more

…Omnichannel Personalization Vendor Peerius, PR Newswire Building Blocks: Bobbi Leach, CEO at FuturePay Talks Marketing Tech, www.martechadvisor.com Why SMB Marketers Value Flexibility in Marketing Technology, www.emarketer.com App Store Optimisation Checklist, www.branded3.com Opinions expressed in…

Mailchimp set to launch full-service marketing platform

…email service provider revealed the launch of their first full-service marketing platform, adding a variety of features designed to benefit their SMB customers. Known for its affordable (or free) email marketing service, Mailchimp is also launching tiered pricing for the new platform. “For more than…

Loyalty a key tool to drive retailer app adoption, says Belly

…the top 25, according to comScore. Chicago-based Belly thinks it has an answer: mobile loyalty. The company, which has historically focused on the SMB market, is today releasing its new cloud-based loyalty and CRM platform for enterprise retailers, Blue. I spoke yesterday with Logan LaHive, Founder…

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