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Urban Airship adds predictive engagement, email & SMS

…new level of machine learning that predicts when a mobile user is most likely to engage, as well as two new onboard channels: triggered emails and SMS. A new Send-Time Optimization machine learning model determines the best day/time a user is most likely to engage with notifications, based on prior…

Henry Cazalet

Henry is a two-time entrepreneur, founder and director of The SMS Works, a low cost and robust SMS API for developers. He’s been involved in SMS and mobile marketing since 1999 and helps companies of all sizes develop integrated mobile strategies. Henry also writes on a range of topics from mobile…

Google and others expand initiative launching new RCS messaging platform

Waterfall’s visualization of RCS in action SMS text messaging is undergoing a major renovation, with the announcement late last week of an expansion in the initiative by Google, carriers and manufacturers to launch a new standard, Rich Communications Services (RCS) for Android. The initiative itself…

Oracle Responsys launches first SMS aggregator marketplace

…an SMS aggregator marketplace — which it says is the first of its kind — to its Responsys B2C marketing platform. Called the SMS Public Aggregator Network, or SPAN, it allows marketers to directly find, order and manage an SMS aggregator from hundreds of services, inside Responsys. SMS services…

Jose Cebrian

…Merkle. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and SMS division. Jose led a global team responsible for optimizing interactive direct marketing campaigns across the web, email, and mobile.

Tim Sleath

…solutions function and led product management at Specific Media. His product management experience outside adtech includes broadband networks at Regus, SMS infrastructure at Schlumberger and GSM systems at Sema Group. Tim holds an MBA from INSEAD, CIPP/E and CIPT from the International Association…

5 hurdles RCS messaging has to overcome for universal adoption

…listed here. About The Author Henry Cazalet Henry is a two-time entrepreneur, founder and director of The SMS Works, a low cost and robust SMS API for developers. He’s been involved in SMS and mobile marketing since 1999 and helps companies of all sizes develop integrated mobile strategies. Henry…

Assessing the maturity of your organization’s messaging program

In the digital marketing world, the concept of messaging largely revolves around email, SMS and push. And no matter how far we’ve come in our messaging proficiency, there’s always room for improvement as markets and capabilities continue to evolve. To remain at the forefront of this evolution, it’s…

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