Site Search by Site Search powered by SLI Systems

Sms Marketing

Results: 1 - 12 of 109
Sort by: relevance | new-to-old |old-to-new

Oracle Responsys launches first SMS aggregator marketplace

…an SMS aggregator marketplace — which it says is the first of its kind — to its Responsys B2C marketing platform. Called the SMS Public Aggregator Network, or SPAN, it allows marketers to directly find, order and manage an SMS aggregator from hundreds of services, inside Responsys. SMS services…

Urban Airship adds predictive engagement, email & SMS

…Airship announced today that it is boosting its mobile marketing platform by introducing a new level of machine learning that predicts when a mobile user is most likely to engage, as well as two new onboard channels: triggered emails and SMS. A new Send-Time Optimization machine learning model…

People-based marketing requires good people

People-based marketing is grounded in the ability to really know the person to whom you are marketing. It’s not a new concept. From its earliest days with the postal service through its evolution into telemarketing, email, SMS and push, it has evolved. Now, marketers have the ability to directly…

The evolution of phone marketing

…transcribing and more. And our application integrates call data with Salesforce, Google AdWords and other marketing platforms, giving marketers a complete picture of all their marketing data. Why is call tracking important? It’s a digital world, but calls are far from dead. Even though the…

Oracle updates its Marketing Cloud

…email, mobile SMS, MMS, display ads, e-commerce, in-app messaging and push notifications. While web and mobile web channels could be orchestrated before on the platform as part of a multichannel journey, Oracle says this is the easiest way yet. In the Orchestration Layer, marketers drag-and-drop…

Here Are A Dozen Bargain Marketing Platforms for SMBs

…Autopilot Includes: Marketing messages via email, SMS, postcards and in-app; lead captures from sites, blogs or apps; integration with Salesforce and other business platforms; and pre-built guides for marketing taskflows. Differentiator: Focused on customer journey-based marketing. Pricing: Plans…

Better personalization: The intersection of AI, automation and marketing

…the marketing world, you can’t go any further than the next trend piece or trade publication article before you read about artificial intelligence (AI). It’s said that AI will revolutionize the marketing tech stack; AI will help marketers tap into big data; AI is the key to unlocking the marketing

A martech wish list: Where marketing clouds need to go

…platforms on the market to understand the different capabilities available for different use cases. My lens is generally focused on large-scale marketing, with an emphasis on email. With that in mind, I have created a wish list for platforms that view this as a target market. It should be noted…

Site Search by Site Search powered by SLI Systems