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Social Listening

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Research firm Ipsos buys social listening platform Synthesio

…for analyzing its social listening data can now become a larger offering. This will better position Synthesio to differentiate itself with account management and human added-value, Vitti said, with a continued orientation around social media intelligence. Some other social platforms like Sprinklr,…

Socialbakers Adds Facebook Listening To Its Repertoire

…deep-dive social analytics, has announced it is now offering Facebook Page listening. Last year, it similarly launched keyword searching for Twitter, and it expects to add Instagram in the near future, along with searches of news, blogs and forums. “We don’t want to be a listening solution…

Social Marketing Platform Spredfast Acquires Shoutlet

…Best Buy, Four Seasons and Lowe’s, has a strong CRM component that links social data with customer management platforms such as Salesforce. Spredfast recently launched an updated social intelligence and listening tool. Spredfast is also a preferred partner with Facebook, Twitter, Instagram,…

Simply Measured Acquires Social Intelligence Firm DataRank

…CEO Adam Schoenfeld said in the statement. “Basing campaign decisions on passive listening and vanity metrics is no longer enough to show social ROI or justify the investment to CMOs. “Marketers need real social intelligence and research to discover new opportunities, understand online conversation,…

Report: Brandwatch Is Top Rated Social Monitoring Platform

In an always-on world, social media listening is a noisy process. Therefore, many marketers turn to social media listening platforms that promise to help them effectively and productively turn the avalanche of social data into useful intelligence. Such platforms typically monitor keyword usage and…

Social media automation: Oxymoron or godsend?

…for sharing time-sensitive news curated on the web. Hootsuite, on the other hand, is the listening and engagement tool of choice for many marketers. It allows you to create a dashboard for all of your social platforms, groups and keywords so you can respond in real time — or at least at your now…

Using a social management platform: What you need to know

…the social management industry will continue to evolve and take shape. Fragmentation of the market makes decisions difficult One of the key things to look at in this space is fragmentation. While there are tools that cover paid promotion, social listening and the management of social profiles,…

Sprout Social scores $40.5 million in latest round of funding

…means for marketers Sprout Social’s platform provides an array of social marketing tools, including social media listening, analytics and social management. The company also offers customer care services and advocacy solutions. With this latest round of funding, Sprout Social will be able to further…

How AI and image recognition are transforming social media marketing

…Marketing for Social Products at Salesforce. He has over 8 years experience in social marketing, working at companies such as Salesforce, Hootsuite and social listening pioneer Radian6. Previously Rob was a B2B marketer in media and software and wished he had the power of social marketing in those…

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